Today’s tip on attracting passionate customers comes from the Maverick Entrepreneur Yanik Silver. A quick note on Yanik. This anything-but-run-of-the-mill entrepreneur is a absolute rock star at making money online and living his life like James Bond. Crazy adventures and trips mixed in with business.

Yanik has a great new book out called 34 Rules for Maverick Entrepreneurs inspired by his time spent with billionaire mogul Richard Branson.