13 Unique Entrepreneurs Share How They Built Their Brand Through Online Content

Have you ever wondered how some of the most influential brand builders online created and grew their empires via online content (blogs, web shows, articles and more)? How they got started? Their business models? How they marketed and promoted to get to the top?

From Chris Brogan to Gary Vaynerchuk, how did they do it?

This past week marked a milestone when I reached the 100th episode of RISE (and nearly 200 interviews between the web show and TV show) and I thought it would be a good idea to DJ some of the interviews into categories with the hope that you can pull the inspiration and ideas that you need for your business.

Today kicks off the series with a look at those that that have done it. All diverse both in personality and niche. All interesting. All with a unique story. All living their passion. All with takeaways for your business. Click below and enjoy!


1. Chris Brogan discusses how he built his business around his blog.

Here are parts 2, 3 and 4.

2. Ali Brown started with an e-zine and shows us how she built a multi-million dollar empire.

3. Online influencer Sarah Evans shares the inside story of her rise.

4. Gary Vaynerchuk shares how he built, marketing and monetized Wine Library TV.

5. Youthologist Vanessa Van Petten shares how she built her Radical Parenting brand.

6. Personal branding specialist Dan Schawbel shares how he created his personal branding empire.

7. Founder of the extremely successful Small Biz Trends Anita Campbell shares her rise to the top.

8. Timothy Sykes makes over 1.3 million dollars a year blogging about investing. Here is how he does it.

9. Josh Shipp shares how he dominates the youth market as a speaker and content creator.

10. Adventure Girl Stefanie Michaels tells her story about how she has nearly 1.5 MILLION followers on Twitter and has built a brand around her love for travel.

11. Show host, entrepreneur and author Amber Mac talks about starting podcasts, shows and building her brand.

12. The founder of Duct Tape Marketing John Jantsch shares his rise to success.

13. David Heinemeier Hansson discusses how 37 Signals built a blog before a product.

These folks have paved the way. They are passionate and have turned their passions into businesses. They care. They show us it can be done in many different ways. Which way are going to do it?

What stories did you find particularly compelling? What about the takeaways for your biz?

PS: Stories from many of these folks (and many more) are in my upcoming book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing) now excitingly available for pre-sale woohoo!

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