Want to Create More Compelling Videos Online? Do This

I know there is a lot of information out there about the logistics of creating better online videos (i.e., better lighting and stuff like that), but what good is a well-done video that sucks and nobody watches it? OR, possibly even worse, what good is a well-done video that is watched by a lot of folks, but they feel like it sounds rehearsed or boring (*yawn*)? Not so good.

Today, I talk about a very simple (yet overlooked) mistake a lot of folks make with creating online videos that KILLS the effectiveness (and by doing the opposite you will create a FAR more compelling video).

Watch below and leave some comment love below the vid.

PS: This definitely is NOT for everyone, but a little tease about something BIG coming next year. If you are a web show host (or you call it a podcast, whatever) and want to take your show/biz to the next level, you won’t want to miss this. In fact, you might pee in your pants with excitement. I’m not responsible if that happens.

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categories: David's Blog 

Related articles:

  1. Ask David: Help! How do I make better videos online (without spending a bunch of bling)?
  2. How to Reach Out to Influential People Online Without Being a Jerkface
  3. The MOST Compelling Opt-In Video I’ve Ever Come Across
  4. Want to Have Loyal Fans Online? Don’t Do This
  5. Ask David: Is It Worth It to Create Video Web Shows or Should You Do “Audio Only”?

Comments

  • israelmlm

    Good advice David.

    Greetings.

    • David Siteman Garland

      :)

  • http://www.savvysexysocial.com Amy Schmittauer

    I agree, but I think it should be clarified that editing doesn’t always mean that you’re taking the life out. Sometimes those hilarious moments are even better with good edit timing. I edit the HELL out of my videos and it helps me inflate even more personality for viewers to connect with. I think the key here is leave your personality on the table and don’t be a talking head. But edit if it will help with viewer retention and getting your point across efficiently.

    • http://atlassliced.com Alexa Hart

      Absolutely agree, Amy. I still think editing is necessary if people go on tangents or flub up horribly. The mess-ups can be in the end as bloopers. In David’s case, he has been doing this a while, so even if he “messes up” he won’t get flustered, and we all think it’s funny. Very important to be a host full of life, but everyone has to keep their messaging in mind too.

      • http://www.savvysexysocial.com Amy Schmittauer

        Definitely agree. The more you practice video, the more likely you’ll be able to take a little screw up and turn it into personality and hilarity. I’ve definitely grown that skill over the years lol

        • http://atlassliced.com Alexa Hart

          Yes, you have! Discovered you a couple weeks ago and really like your vids :)

          • http://www.savvysexysocial.com Amy Schmittauer

            Thank you!

    • David Siteman Garland

      Amy totally agree with you. I’m definitely NOT anti-editing; however, like I mentioned, I’m definitely anti-editing-life. Definitely a difference. Good clarification.

      • http://www.savvysexysocial.com Amy Schmittauer

        Alright sweet. We’re on the same page for sure. Enjoying your videos. Thanks for the reply!

  • zach even – esh

    DSG, very good advice and great job on the Football ass whoopins’!!!! ha ha

    I agree on the natural videos. NO edits needed. I remember cranking a video in my early days and I was in Newark, NJ (aka the HOOD!!!) and someone told me it looked like Blair Witch Project for workouts, ha ha

    Peeps DO love the REAL-ness

    LOVE the show! BOOM!

    • David Siteman Garland

      The Hebrewsers are rocking :)

      Definitely. I mean, of course you CAN edit, but I love stuff that is much more natural (both from creation standpoint and watching others)

  • http://twitter.com/FazzerSports Fazzer Sports

    Love this tip David! Trying to be perfect when making videos never works anyway…so why even bother..just be yourself. Keep up the great work David!

    • David Siteman Garland

      :)

  • http://www.smartbusinessrevolution.com/ John Corcoran

    I had no problem getting it to work – watching it on Chrome on a Mac in San Francisco. ; )

  • http://www.smartbusinessrevolution.com/ John Corcoran

    David – Great video and good suggestions to keep the warts and all in your videos. I think you really illustrated the point of this video well by not editing out the fact that your fly was open. Just kidding. ; )

    • David Siteman Garland

      LOL warts

  • http://platform41.com/ John Mannion IV

    Good stuff David. Definitely agree with you on keeping the life (mistakes/humanness) in. Coming from a bit of a filmmaking background, this is even true in capturing the best moments with actors – it’s when they aren’t trying as hard/maybe don’t even know the camera is still on them.

    • David Siteman Garland

      ah great example :)

  • http://rosieteapot.blogspot.com/ Rosieteapot

    Awesome advice as always David. You rule.

    • David Siteman Garland

      thanks R :)

  • Carol Dodsley

    Great that you need a hair cut and still make your video David, I love it when people I am watching are real!

    Soo true – I remember when I was interviewing you and you thought I was about to leave the room as my dog arrived to say hello. So many people are telling everyone to make sure your videos are perfect, that you have all the professional lighting and edit everything – use different camera angles and make it look slick when for many people when they watch those slick as heck videos, they feel a lack of rapport with the person on the video.

    When the video is real and whatever happens is real – people feel a lot more confident that YOU are real and that you care and are just an ordinary person, like them and they want to get to know you more too and watch what you do and learn from you :)

    I get really frustrated when people say – you have to be perfect, you have to play up to the camera, you have to dah dah dah if you want to be successful with online video and TV otherwise people wont take you seriously :)

  • http://www.LipstickUnplugged.com/ Dee Copeland Patience

    This comes at a great time! I just finished an interview with a guest who was at work. She has an open office and her employees are so loud that we couldn’t hear her. At first, she tried to be discreet about it by waiving her hand off screen, but after a while, she had to go over there. She was very nice about it and seemed like a cool boss, so it showed a glimpse behind the scenes at her company.

    I’m keeping it.

  • http://www.facebook.com/dot.olonovich Dot Olonovich

    Agreed. Be both awesome AND real.

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