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Blog/Videos

A Tip on Monetizing Your Online Content

Being a successful mediapreneur can be tricky, especially when it comes to that always scary word…monetizing.

Tell me if this has happened to you. You were all excited to tell your friends/Mom about your new (blog, content website, online magazine, show, podcast, whatever) on (dogs, fashion, marketing, business, monkeys, sports). You tell them about how passionate and pumped you are.

Then comes awkward silence.

Then, “So, how are you going to make any money with that?”

On the other hand, if you are involved in what is known as the “Internet Marketing Community”, it is often the opposite. People are really quick to tell you about all the ways you can make money from your platform. Create a course! Get some software made and sell it! Do consulting and speaking! Start a membership site and have people pay for access! Sell some ads and sponsorships! Get going with a coaching a program and teach!

Next thing you know, you are overwhelmed. What direction should you go in? What do you feel good about? What is the right move? And then…you might pull your hair out.

In today’s video, I’m going to give a tip that will result in little-to-no-hair-pulling-out with my tips on how to look at monetizing.

Enjoy and make sure to leave your thoughts below the vid.

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ‘em out here.

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Comments

  • http://twitter.com/RonaldWilsher Ronald Earl Wilsher

    The Ultimate Equation
    Added Value + Pure Intent = Divine Prosperity

    I enjoy your videos, Mr. DSG.

    Keep the faith and keep moving forward.
    All is well in Paradise.

    PS: What’s wrong with long hair? :~)

    • David Siteman Garland

      Haha thanks, and I’m digging the long hair too :)

  • Stephen Lahey

    Do you ever take a break from creating useful, interesting content for us? Guess not. :) Great message today – thanks David!

    • David Siteman Garland

      No, I don’t hah (seriously, though thanks!)

  • zevenesh

    DSG right on, bro! Everyone who gets caught up following what others do, trying to be like them, etc never achieves success!! I USED to do that and I remember when I said “F**K this!!” and started being ME and listening to what my fans wanted my business took off to the next level!

    • David Siteman Garland

      EXACTLY. Keep crushing it

  • http://www.facebook.com/jill.heijligerspeloquin Jill Heijligers-Peloquin

    Awesome Monday Moment with DSG – as soon as I started to listen to my gut, my passion actually increased too (not just the bling). Focussing on what I *know* to be ‘my house’ boosted my confidence. I’m a noob – celebrated 1 year of my mediapreneurship (?ha!) last month. Talk to the Top helped me so much, David! It gave me ideas about other media niche’s that I was curious about, but had no idea how to check out. By the way, why do you always sit on the floor in front of the back of the couch? 9I just KNOW there’s a story there!)

    • David Siteman Garland

      Awesome congrats on the 1 year! Ah no reason other than it is fun and I was looking for somewhere to stick my big ass sticky notes.

      • http://www.facebook.com/jill.heijligerspeloquin Jill Heijligers-Peloquin

        Thank you! I asked about the couch cuz it feels like everyone has their special video “place” – you, the back of couch, sitting on the floor – Clay tucked into that spiral staircase nook, melanie on her couch, etc. It actually feels ‘comfy’ and familiar when you see one of you guys in your “regular spot” (like Norm at the bar on Cheers! ha ha).

  • http://www.LipstickUnplugged.com/ Dee Copeland Patience

    Dang it! I hate being reminded that I have to go with my gut. Even my gut is confused.

    Being a mom, I like the idea of steady revenue, but I’ve seen too many membership sites that look barren. I’m part of some of them and it’s pretty sad since I would be embarrassed if it were my product.

    Sounds like I need to explore areas that I love, like teaching, courses and events, instead of focusing on what someone else says is the most “lucrative” route.

    • David Siteman Garland

      EXACTLY and any of those you mentioned (teaching, courses, events) will work. No need to drink any Kool-Aid from something that doesn’t taste right.

  • http://DebbieSaviano.com/ Debbie Saviano

    Great Video David. Totally like the couch approach. Talk about Unique!
    Think people will make money IF they have a comfort zone with what they are doing. Nothing better than” listening to Your Gut”.

  • http://www.jasongracia.com/ Jason Gracia

    David,

    This video was spot on. So helpful for so many people. Funny, you’d think our space is all about gaining information, but it’s actually all about pruning and weeding.

    As you said, it seems everywhere you look people are claiming there is only one path to success, be it membership sites, product launches etc. They, of course, do it to sell more of their courses, leading hopeful experts and mediapreneurs down the wrong paths, stressed, overwhelmed, and defeated.

    I broke every rule there is, selling an inexpensive course, without a backend, without membership, without a launch, without sticking to a niche, without an ounce of social media, without a blog, and have sold nearly $500,000 worth.

    When it comes to packaging valuable information and expertise, there are no rules.

    Jason

  • http://www.facebook.com/michael.knouse.1 Michael Knouse

    Well said, David! So important to listen to my intuition on this rather than all the ‘noise’ out there. Thanks for the quick and important reminder to move forward with what I’m the most excited about.

  • http://twitter.com/ElliottHulse ElliottHulse

    Great tip on choosing the method that most resonates with your personality. Its taken me years to accept the fact that I hate memberships and 1-on-1 coaching. But I love speaking in front of large crowds and creating info products… being more out in the opened as opposed to personal works best with my personality. Thanks for the great info as always David!

    • David Siteman Garland

      Darn right Elliott. They all work. The key is just finding out what works.