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Blog/Videos

Why I Started DSG TV

A few days ago, I was asked this question:

“Hey David. Love The Rise To The Top and DSG TV. I was wondering though, what possessed you to add DSG TV (which is awesome, BTW) to the lineup? I mean, it seems like you already have enough on your plate creating a 30-45 minute episode of The Rise To The Top each week!”

GREAT question.

Besides having some fun (I mean, if you aren’t having fun in your biz, you are in the wrong biz), I go over my answer (and there is a lesson in there for you) in today’s quick DSG TV.

(BTW: Two fun facts about today’s DSG TV. #1: Apparently, I forgot to comb my hair. Then again, I don’t own a comb. #2: The vid is darker than usual because we use natural light for the vids and my dad and I were talking so much about his recent trip to Cancun that we kept putting off filming until the sun went down. Seriously.)

Watch below and let me know your thoughts in the comments.

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ‘em out here.

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Comments

  • Lisa

    Great info as usual! I have an audio podcast show where I interview fitness professionals on how they’re doing marketing, lessons learned, etc. I don’t want to do longer video interviews, but awhile back I though about doing short videos with quick marketing tips.

    After seeing today’s DSG video and hearing your reasoning for dual media content, I think I’ll move that to the top of my “things to for my biz in 2013″ list.

    Thanks!

    • David Siteman Garland

      Awesome, I think that will definitely kick butt Lisa. Think of it as sort of a complement to your main content (main being the podcast)

  • Brian Kevin Johnston

    Humility/Adaptability… is the kicker for Gen X guys like me… You are right about everything you are saying… thanks for the value you provide… It is much appreciated!

    • David Siteman Garland

      Anytime!

  • Rena Nicole

    For myself, I took all the elements of media that I enjoy to partake in and made those forms apart of my business. I love magazines, so I created a magazine with all of the elements I love called GreenRena, with articles on Eco-fashion, organic food, restaurant guide, new building technology, permaculture, etc. Then I have my talk show, The Rena Nicole Show, from which I get my content for my magazine. I love online seminars that take me through a life-changing journey, so this is what is next for me. Plus, I have a membership site for an insiders look and full-versions of my show, for those that like that sort of “I know something you don’t know” sense of VIP special advantage. This type of “triple threat” (which we’d call actor/singer/dancer types in the talent world) is where I saw my role models go, Oprah, Rachael Ray, Martha Stewart, and used their platform as my foundation. Your thoughts?

    • David Siteman Garland

      Sounds awesome, Rena. My only “parental word of caution” is to make sure not to bite off more than you can chew at one time. Remember, Oprah/RR/Martha Stewart, all started with one thing and then expanded over time.

  • Zuberi

    Very informative. Having 2 ways of engaging your audience with video gives your listenrs options- I think that’s great.

    • David Siteman Garland

      :)

  • http://www.facebook.com/jill.heijligerspeloquin Jill Heijligers-Peloquin

    I do like the two choices – I call your shorties ‘my Monday moments with DSG’ – and always love opening them! I go back to the longer content when I can sit for a spell and relax into it. I’m at that point where i can only carve out a certain amount of time for my courses, my product sales biz and the courses *I* take (like Talk to the Top – frikkin AWESOME!) My New Year’s plan is to make sure I make positive plans to include the appropriate time for all. Am adding an iLashLogic TV segment weekly (with Lead Player opt-in and CTA, baby!) – inspired by my Monday Moments with DSG!

    • David Siteman Garland

      Awesome! Love to hear that JHP.

  • http://www.facebook.com/matteoa Matteo D. Adreani

    Hi David, thanks for your post… it has been very helpfull and really cleared my ideas.

    • David Siteman Garland

      Great to hear Matteo!

  • http://www.jasongracia.com/ Jason Gracia

    Hi David,

    Great video! So many people talk about getting your message out there, but rarely do you hear the double-threat strategy. I love it, especially because I’m a prime example–I always watch the short videos but not every long-form interview. If not for the short ones keeping me engaged, I could lose touch with the brand. I personally like the idea of offering different modes (video, print, audio) and different lengths (short-form, long-form) to fully capture your market.

    Keep up the excellent work, my friend!

    Jason

    • David Siteman Garland

      Perfect example, J. Happy holidays!

  • http://www.green-talk.com/ Anna @GreenTalk

    I do something similar to you. I have my longer video interview/podcast on the green business side and then my short YouTube videos on easy green living tips. Also, I have a blog for those who like to read especially when I don’t offer a video but just content. I agree with you. People digest in different ways. Oh, and don’t forget pictures! The 4th threat. (pinterest and instagram)

    • David Siteman Garland

      Very cool, but a word of caution, once you get over 2 things can often become a little too scattered/stressful/hard to keep up with. Not saying it isn’t possible, but I would focus on two and if in a few years you feel the itch to add one, maybe consider it then :)