From the Public Relations Society Of America website:
David Siteman Garland, founder of “The Rise to the Top, The #1 Non-Boring Resource for Building Your Business Smarter, Faster, Cheaper,” will discuss his entrepreneurial experiences, talk a little about his new book, and share with us tips for understanding bloggers and new media versus traditional. Garland hosts RISE, a web show for entrepreneurs and marketers featuring unique interviews and advice.