Amy Martin began her career living the agency life, working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. Following her agency stint, Amy transitioned to a new position with the Phoenix Suns. During three seasons with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). It was her success developing and monetizing the Suns digital media platform that lead her to entrepreneurship and the creation of Digital Royalty, a Phoenix-based firm specializing in digital integration and social marketing. With a focus on strategy development, Digital Royalty helps corporate brands, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Amy has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most notable example of success is the growth of Shaquille O’Neal’s digital brand via social media, implementation of measurable strategies and the procurement of major endorsement deals. Digital Royalty clients include the UFC, Chicago White Sox, Discount Tire and Shaquille O’Neal to name a few.