RISE Episode #179

Behind-The-Scenes Of Mixergy: The Secrets Of Andrew Warner’s Massively Successful Web Show

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About Today’s Guest, Andrew Warner:

Andrew WarnerAndrew Warner is a handsome fella and an interesting entrepreneurial broadcaster who interviews successful entrepreneurs on his web show Mixergy. Andrew has created an interview empire focusing on successful entrepreneurs dishing on how they built their businesses. I tracked Andrew down to chat about the five main areas of running a web show:

  1. The Background: Why he does what he does and how he got Mixergy started
  2. The Creative: How he comes up with questions and tracks down awesome interviews
  3. The Marketing: Keys to building the Mixergy community
  4. The Business: How Mixergy makes money
  5. The Technology: How he gets an interview up simply every day

BONUS: How Andrew deals with a runny nose while on camera.

Enjoy!

Connect With Andrew (and tell him you saw him on RISE!):

On His Website
On Twitter

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotToday’s Rise To The Top show is sponsored by HubSpot, which helps more than 4,000 small and medium sized businesses generate traffic and leads, and convert them into customers with its inbound marketing software. Discover the value of inbound marketing which is exactly the way I’ve built the audience on The Rise To The Top. Download the 2011 State of Inbound Marketing report absolutely free at bit.ly/stateofinboundmarketing.

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You can join the 100,000+ RISE enthusiasts and catch new episodes every Tuesday and Thursday morning, featuring conversations with unique guests on TheRiseToTheTop.com, as well as iTunes (video and audio) and now on your television via Roku and Connected TV.

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Random Reminders & News:

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Comments

  • http://profiles.google.com/ivan.bickett Ivan Bickett

    Since finding you a couple weeks ago I’ve listend to more than 30 interviews. What you do is AWESOME and EXTREMELY helpful to people like me (trying to transition from employee to self employeed).

    I have to be honest, THIS is the best show I’ve seen so far (and the others are good enough that you stay on constantly while I’m at work now!!!)! The Interviewer interviews the Interviewer. Love it! I think the difference between Andrew and your personality and the chemistry between the two of you was GREAT!

    Yet another reason I’m doing my best to listen to every interview you’ve done. Thanks so much!

    • David Siteman Garland

      Cheers, Ivan. That means a lot. Proud to have you as a viewer/listener and so glad you liked it so much!

  • http://www.missiondrivenbrand.com rpene

    Great job fellas!

    • David Siteman Garland

      :) Thanks!

  • Anonymous

    Been following interviews at Mixergy for over a year. He’s right on about his transcripts. Whenever I tell other people to check out his site, one of the things I always highlight, besides the awesome interviews, is the transcripts. Have learned a ton from reading those. It was cool to see Andrew on the other side of the interview process. Good work.

    Also, because I’m feeling chatty this morning…On the discussion about which is better, telling people no or not responding at all. It may just be my personality, but I definitely prefer being told no versus not getting a response. I’m fine with people telling me no; I get cranky about putting out a question or request and feeling ignored. My two cents.

    • David Siteman Garland

      Very interesting. That is great to hear.

      I’m with you re: short no vs. nothing. I was playing devil’s advocate for sure on that. I know it is REALLY frustrating hearing nothing (and we have all been there).

    • David Siteman Garland

      Very interesting. That is great to hear.

      I’m with you re: short no vs. nothing. I was playing devil’s advocate for sure on that. I know it is REALLY frustrating hearing nothing (and we have all been there).

  • http://twitter.com/karenworden Karen Worden

    Another great show, David (as usual). Interesting conversation about telling a prospective guest who is not a fit “no” or not replying at all. Believe the best policy is to state something positive but let them know it’s not a fit, rather than ignore the e-mail. For us, we’ve felt there was closure when someone thanked us and stated “no thank you” in response to our e-mail inquiries. We’ve learned the hard way that ignoring e-mails sometimes creates “nasty-grams” and resentments when we’ve been in the reverse position (of not responding). Tough call to make.

    • David Siteman Garland

      Great points, Karen. I tend to agree. I’d rather hear/give a “firm yet nice no” rather than nothing.

  • http://www.jasonmkey.com Jason mKey

    Amazing! It’s great to see Andrew as an interviewee as opposed to an interviewer. This man knows his stuff

    • David Siteman Garland

      He sure does :)

  • http://twitter.com/AlanPerlman Alan Perlman

    David, new member of your community here. Was told by Mark Sawyier to check you out, and have really enjoyed poking around. Big fan of Andrew Warner, so enjoyed seeing him on the other side of the fence. Like your interview style — very casual and organic, keep it up amigo.

    ap

    • David Siteman Garland

      Appreciate that, Alan. Both Mark and Andrew are good guys.

  • Mitch

    Awesome interview. I like reading/watching all of your interviews that you have done. I especially appreciated this one because I follow both of you guys and it was cool getting a behind the scenes look at Mixergy. Thanks guys it was awesome.

    Mitch
    http://www.startupbizhelp.com/

    • David Siteman Garland

      Appreciate that, Mitch. Thanks for tuning in.