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Can You Co-Create a Product with Your Community and Sell It BEFORE You Create It? Clay Collins Shows Us How

Today on The Rise To The Top: The #1 Non-Boring Business Show: Is it possible to co-create a product with your community (i.e. ask them what they want) and then sell the product to them before you even create it?! Imagine the confidence you would have (and “good” pressure) if you already had orders. Today we learn exactly how to do it, by the creator of the Interactive Offer and rock star marketer (and high energy awesome person) Clay Collins. Enjoy!

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Comments

  • http://www.marketingshow.com Clay Collins

    David . . . it was a blast being on your show.  Thanks for having me.

    P.S. If anyone has any comments or questions, I’ll be here in the comments..  Don’t be shy.

    • David Siteman Garland

       Sounds awesome Clay. You’re the man!

  • http://www.gmsforex.com/ how to trade forex

    This is so great, and really easy.

    • http://www.marketingshow.com Clay Collins

      Hello “How to trade forex” . . . this is not really easy. But it is doable with  some work and a solid system for getting results.  And of course, when you do this right, it’s well worth the effort.

  • http://www.smartcreativewomen.com/ Monica Lee

    This was terrific, gentlemen :) Clay, how big was your audience or your peeps before you started asking them about their needs? Did you wait until it was a particular size or was it an ongoing conversation from the beginning (after your lawn mower gig) 

    • http://www.marketingshow.com Clay Collins

      Hi Monica . . . a client of mine did a $5k launch with a list of 60 people.  And we did a 6figure launch back in the day with a list of 2k.  So the bigger the list, the bigger the presell.  How active your list is . . . is much more important that how big it is.  Also, clients have done this with their facebook and twitter audiences as well.  In The Interactive Offer we have litmus tests for whether or not to move forward or not.  It has almost nothing to do with list size, and everything to do with how much interaction you’re getting.

    • David Siteman Garland

       Thanks Monica!

  • http://adhdexpression.com/ Michael Hurd

    Thanks David and Clay for pulling away the curtain.  Definitely seeing the mechanics with how you David were using some of this stuff in your current prelaunch (bet you wish you’d done this interview 6 months ago) and how other marketers have done their collaborative products that I’ve been enthused over.

    At this point still need to get things going with audience building. Monica Lee is already an inspiration.  Just need to follow Napoleon Hill’s advice and stop general information gathering and start implementing.
    Once again thanks for the contagious enthusiasm.

  • Franco

    Clay, I stayed up late last night to finish writing the last section of my first product of all time and THEN listened to this interview. It was great. Very thought provoking! 

    Over the last year, I’ve built up a subscriber list of around 1k and have created this product based on frustration and confusion that I’ve seen through multiple emails and convos with readers. I know the need is there and I know my product is freaking awesome (and evergreen) and will really help my audience save time and money… My fear comes from the fact that I don’t get a lot of interaction. The few times I’ve asked for input or responses (I’ve never tried to sell anything), have been met with mostly crickets. Even though my product is almost done, I think I will go back to my readers and make a push to create buzz and interaction around it, run a presale contest and then try a presale. I just signed up to get your free info, so I’ll check that out. My product should be ready to go in the next few weeks.Would you suggest pushing back my launch date (haven’t told anybody anything yet) and starting over from the beginning of your step by step process? Any words of advice would be appreciated. Sorry for the long note, and I understand it’s always hard giving advice with limited information.

    Thanks,
    Franco

    DSG- Another super solid interview. I have been eating these up. Keep up the good work. 

  • http://blog.sysil.com Stanley Lee

    Clay,
    I enjoyed watching the interview. There are a few short questions I have for you: when you worked on your first few niche products after dropping out of library school, how did you support yourself and fund those products to the market? Did you work in a part time job until you have the luxury to focus and expand? How long did it take for you to hit your income goals with your first niche products?

    Thanks in advance,

    Stanley