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Steal These Ideas: How Diamond Candles Went From 0-40,000 Facebook Fans in 8 Months

Today on The Rise To The Top: The #1 Show For Mediapreneurs: OK, not gonna lie, all mediapreneurs need/want a fan base. Whether it is for your blog or show, fans are critical…for every reason (one being it is REALLY sad and lonely without fans, haha). Enter today’s guest, Justin Winter, co-founder of Diamond Candles. How about this one? In just 8 months they have OVER 40,000 fans on Facebook. How the heck did they do it? We dive in…

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More About Diamond Candles:

Justin WinterOf course, you can check out the Diamond Candles Facebook page for yourself and steal their ideas (hehe). And they are rocking Twitter as well @diamondcandles. And if you want to wow someone with a cool gift, nab ‘em a candle on the Diamond Candles website.

 

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Comments

  • http://www.cuponismo.com Geordie Wardman

    Thanks David for this great interview. I’m going to do a shameless plug, but ONLY, because it’s directly relevant to this post. We are now running our first promo at http://blog.cuponismo.com – it’s a promo for a $3,500USD cruise in Puerto Vallarta The business is a daily deals for tourists in Mexico at http://www.cuponismo.com . We did it using Wildfireapp – and our conversion on Facebook is unreal, like 68%. We’ve been running the promo for about 2 mos, and we’re at 2,500 people signed up. Interestingly though, our facebook page only has 500 fans, not sure why we can’t get the people to also like us, but that would really help. I create the same exact promo through easypromo.com – it’s a facebook app and I have like 15 people signed up. I don’t understand why the wildfireapp converts so much better. So now – we have almost 30 people signing up a day, without us having to do anything. This is exactly the type of Interview that I can really learn a lot from. I’m thrilled to hear that Diamond is doing so well, I’ve liked them myself, just to learn.

    I think the bottom line is that we are planning to run constant promos, but the next one will have to come down in price, because it’s a lot of money for us.Thanks for the great info.Geordie

    • Justin Winter

      I think with wildfire part of their ‘secret sauce’ is that they have a public directory of contests that people who like to enter contests all the time will literally just go through and enter every single contest there (these hobbyists are commonly call themselves ‘sweepers’. That market is primarily going to be female 25-40 in our experience so if the target market for your service or product over laps that then that is going to be valuable for you just from that perspective. I would also recommend searching out contest and sweepstakes listing sites and getting your sweepstakes listed. That can bring a lot of additional sign ups for your list.

      • http://www.cuponismo.com Geordie Wardman

        Brillant, Thanks Justin. I believe you’re right. Our opt-in list is now a decent size from this promo, but it seems like the leads are a bit low quality as our conversions are low from emailings. I think one way to bring the people from the promo to our facebook is to make it a requirement on our contest that they also be a facebook fan. Hey – it’s our contest, we can make the rules, right? That should help to bring people over. I’d be interested to hear what other promo apps you like. I really liked the easypromo app, was really easy to set up, but am just not happy with the amount of people we’ve been able to get to sign up using it.  Thanks again, I’m a fan of Diamond Candles. Love hearing success stories, and look forward to following your progress.

    • David Siteman Garland

      G – Looks like Justin hopped in there and answered the question :) Hey not so much a shameless plug as it was a legit problem…and a shameless plug lol.

      • http://www.cuponismo.com Geordie Wardman

        Thanks – You know what the best thing about this show was? I had it open in the background, and could listen to it while multi-tasking, so I could learn the great tips from Justin, while also doing my work, which previously limited my ability to listen to your shows. I’m going to try more often, so I can check out more of the show. Everyone needs to try this one out…

        So you see? I gave you a little plug too. It’s all good my man… BTW: My vote for halloween is Million $$ Man.

  • Mikky

    Hi David,

    I loved this interview. I really, really hope you do more like this – with bloggers or peeps who have online stores selling stuff (ie. not info products or coaching services), it is fantastic to see behind the scenes. If you could do one of these a  week or every two weeks throw one in that would be awesome.

    :)

    • David Siteman Garland

      Mikky – I’ll definitely keep that in mind and will continue to throw ‘em in every now and then :)

  • Mikky

    Like the great new photo of you on your site!

    • David Siteman Garland

      Good eye just went up :) Thanks!

  • #1DiamondCandlesFan

    I got a $1200 ring from my second Diamond Candle. =) Great interview! Sharing with friends and family. 

    • David Siteman Garland

      Sa-weet that is quite the prize!

  • http://www.facebook.com/people/Ashley-Smyth-Srokosz/725715160 Ashley Smyth Srokosz

    These guys are freaking genius!  I’m not even into candles (although I am more into environmentally friendly ones, awesome that they do soy), and I want to buy one!  Thanks for sharing this valuable info, David!

    • David Siteman Garland

      My pleasure, Ash! :)

    • David Siteman Garland

      My pleasure, Ash! :)

  • Debbiesaviano

    Trying to catch up on some of my Interviews after SHINE :) 
    By the way LOVE the new Photo on your site.:)
    Like Diamond Candles  MUCH better than the traditional Cracker Jacks. Great advice on the Facebook tips; MOST amazing that this is NOT even a Year OLD!!
    Agree with Mikky, enjoyed this type of Interview….Debbie

    • David Siteman Garland

      D – Haha yes time for a catch up :) I love the Diamond Candles story.

  • Jjohnson89

    Great idea, just wished they would of researched the name. Already was being used!!!