Episode #316

Want to Dominate a Crowded Market? Tequila Avion Founder Ken Austin Shares His Tips

Today is a little “change up” bonus episode. We are going to hop on a very big question in a unique way: How the heck do you stick out in an extremely crowded market? Ken Austin, the founder of Tequila Avion, is in the house to share his insights on how he broke into the EXTREMELY COMPETITIVE tequila industry (including how the brand ended up on Entourage).

Why you should definitely tune in:

  • Get inspired by Ken’s vision and his approach to following his passion.
  • Pick up unconventional marketing ideas for your biz.
  • Hear the amazing story of how Tequila Avion ended up on HBO’s Entourage and how that affected the brand.
  • …and much more!

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Ken AustinLinks Mentioned:

Tequila Avion
Tequila Avion Facebook
Tequila Avion Twitter

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And in case you missed it on the blog this week, in honor of the amazing Create Awesome Interviews graduates who took my course on doing online interviews and are blowing it out off the roof, I’m doing a special deal that ends at midnight on the 4th of July. If you are ready to build your credibility, relationships, traffic, list, etc by interviewing the influencers/thought leaders and rock stars in your niche, you need Create Awesome Interviews. You can nab it right now with all the bonuses at www.createawesomeinterviews.com/letsdoit and you will get special access to a Q&A session with me THIS Friday JUST for Create Awesome Interviews peeps. Find out more at www.createawesomeinterviews.com/letsdoit.

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Comments

  • Steve Wein

    Love this episode.  Mr. Austin is amazing and inspiring — and your questions were right on the money.  I could listen to you guys talk for another hour.  Love the way he referenced the Nike tagline, too.

    BUT . . . (there’s always a “but,” isn’t there?) . . . my man, you neglected to say, “Go pet a bunny” in this episode.  It’s just not the same without that line!  The show’s not over until David says to go pet a bunny!  

    I don’t know what to do — now I need closure.  ;-)

    Thanks for this — and all your fine work!

    • David Siteman Garland

       Haha, Steve…should I bring it back? I haven’t been using it close episodes lately. Do you miss the bunny? :)

      • Franco

        I miss the bunny!

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