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Blog/Videos

Michael Stelzner On How SocialMediaExaminer.com Propelled From 0-85,000 Subscribers In Less Than Two Years

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NOTE: Michael was cool enough to be giving away a signed copy of his book Launch to a member of the RISE community (SWEET!). Whomever promotes this interview in the most creative way (and tells us about it in the comments) will get the book shipped to them. Let the fun begin.

Michael Stelzner knows a thing or two when it comes to building a passionate audience and building a successful media business. Already on the show once before, Michael is the founder of SocialMediaExaminer.com. He created Social Media Examiner a couple years ago for around $5,000. And take a look at what has happened since:

  • 50+ “A-List”, high-quality bloggers contribute high-quality articles, videos, etc. monthly.
  • They have literally millions of page views and nearly 86,000 email subscribers in 19 months.
  • Social Media Examiner went from an unknown to a powerhouse in just a few months.
  • They are running successful online events that thousands of people pay for.
  • Revenue went from $0 to over $1,000,000 in less than one year.
  • Michael is having the time of his life and is excited about his business every day.

And now Michael has taken the knowledge he has accumulated by doing and put it all into his new book Launch: How To Quickly Propel Your Business Beyond The Competition.

I was lucky enough to grab Michael today to share some of the concrete strategies he used so we can all steal them and use them. Enjoy!

About Today’s Guest, Michael Stelzner:

Michael StelznerMichael Stelzner is the founder of Social Media Examiner – a popular online magazine that helps businesses answer social media questions with useful ‘how to’ articles, in-depth case studies, expert interviews, and original research. He’s author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report.

As an innovative thought leader and experienced marketer, Stelzner has gained the full respect of social media leaders and business marketing experts alike. In less than 18 months, SocialMediaExaminer.com grew from infancy to boasting over 80,000 subscribers and is now the top small business blog in the world according to Technorati. He also pioneered the highly popular Social Media Success Summits, which have sold out for two years in a row – in the middle of the worst economic downturn since the Great Depression. The principles that Stelzner teaches are the very concepts that helped him build two highly successful businesses that made him a leading expert in both industries.

Connect With Michael (and tell him you saw him on RISE!):

On His Website
On Twitter
Grab a Copy of His New Book, Launch: How To Quickly Propel Your Business Beyond The Competition

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotToday’s The Rise To The Top episode is sponsored by HubSpot, which has just published an amazing collection of 101 quotes from some of the most influential thought leaders in marketing. This ebook, titled “101 Awesome Marketing Quotes” is meant for you to read, embrace and share with your co-workers and friends who can use some marketing inspiration. Download your free copy today at hubspot.com/risetothetop.

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Comments

  • http://paynelessadvice.com/ Donald Payne

    This is very impressive! I think one of the most impressive parts of this is that everyone s working together. I have been a loner in the blogging business for far too long. I am so glad that I have now learned this concepts and the future is looking much better. Thanks for sharing this great article.

    • David Siteman Garland

      Donald – Glad you enjoyed it. It is definitely something a lot of folks overlook (networking, collaboration, teaming up). Good luck and go get ‘em!

  • Deb

    This interview was AMAZING!
    Each time I listen to you or read more of your book.
     Half way through (would be done but Life keeps taking my time) :)
    Anyway, loved the specific comments, suggestions and ideas that were shared in both the Interview and your Book.
    Going to take them to heart and put them into “Action”.
     Not sure I will get my “Idea” to you to be considered for the big Win/Book, however, going to try!
    My whole adult life was in education and trying to help others.
    Upon retiring it is our wish to do something positive for the Univeres. Still a work in progress……… Thanks for ALL your support!

  • Deb

    This interview was AMAZING!
    Each time I listen to you or read more of your book.
     Half way through (would be done but Life keeps taking my time) :)
    Anyway, loved the specific comments, suggestions and ideas that were shared in both the Interview and your Book.
    Going to take them to heart and put them into “Action”.
     Not sure I will get my “Idea” to you to be considered for the big Win/Book, however, going to try!
    My whole adult life was in education and trying to help others.
    Upon retiring it is our wish to do something positive for the Univeres. Still a work in progress……… Thanks for ALL your support!

    • David Siteman Garland

      Deb – Great to hear that!

      Ideas often come through action and learning. Keep rocking!

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    David – Thanks for the great interview!

    • David Siteman Garland

      always a pleasure to have you on Mike!

  • http://www.facebook.com/jay.uhdinger Jay Uhdinger

    Great interview. Michael is a really likable & smart person. Much success with your future endeavors. 

  • Geordie Wardman

    Hi David, Just dropping by your site which I of course like to do from time to time on the great content that you have. This one was particularly interesting. Will be spreading around my tiny networks, but I am trying to implement the stuff you’re talking about, and what Michael is promoting. It’s definitely working, and I’m having fun doing it. See you out there on Google Plus…
    Geordie

    • David Siteman Garland

      You rock, G!

  • Michelle

    Great interview!  LOVE Michael Stelzner’s book. I pre-ordered it before it was available in stores to be sure I capitalized on his advice while I launched my business. I’ll tell you, hands down, the BEST book out there if you want a TRUE road map to success in the social media ecosystem. Perfect compliment to, “The New Rules of Marketing & PR” by David Meerman Scott and “Content Rules” by Ann Handley & C.C. Chapman. 

    To promote this interview, I want to interview you, David. Subject: How to conduct an awesome interview. Cheers and good job guys! 

    • David Siteman Garland

      Thanks, Michelle. It is definitely a very solid book. :)

      What’s your website?

  • Shaun

    To promote this interview:

    I would interview Mr. Garland to understand what role planning and organization went into  this interview with Mr. Stelzner (i.e How do you prepare questions and how do you organize them, in what order, to achieve your interview goals, etc.) while showing relevant clips of the interview.

    Businesses need to understand how to structure an interview to deliver “pieces of knowledge” or to highlight unique capabilities of THEIR business to increase their perceived “value”. The goal is to win favor for business opportunities. 

    This piece would be aired as a piece of my internet TV show which entertains and informs people on how to increase their business perception and contract opportunities. 

    Small Businesses need to understand they can use both interviews and social media as a tool to win contracts with the Federal and State Governments and this would be a great way to educate and entertain them. 

    We believe this is the next generation of communication in the B2G arena and a great way for small businesses to tell government officials “we know what we are talking about”. 

    BTW, we can (and are) using “Launch” as a real world case study to and show measurable results for our “unlaunched” brand new startup business. 

    • David Siteman Garland

      Shaun not sure if I 100% followed the comment (but appreciate it!). What is your TV show? Cheers!

      • Shaun

        Ha. Michelle (below) and I…..teamed up to try to win the book and hopefully an interview with you. Her response = Short and Sweet, My response = more elaborate and apparently not very comprehensive lol. 

        We are launching a business, The GovBiz Project at www.thegovbizproject.com (under construction). Our goal is to use multiple mediums (blog, videos, interviews, acronym definitions, etc) to help small businesses understand how to get contracts with the government.

        We are using Launch to launch our social media marketing and we would love to know more about how you conduct interviews to achieve your interview goals.

        Hopefully this makes more sense. :-) If not, great interview and we would love to work with you in the future. 

        Cheers. SM

        • David Siteman Garland

          Very cool. Good luck with the launch!

  • http://twitter.com/LeoWid Leo Widrich

    Hi Mike and David,

    I am genuinely impressed by what you have achieved Mike and it is totally clear that you do what you preach and set a fantastic example for others to do the same. 

    The fact that you come around to minor players in the game (me :) really gives me a lot of encouragement. I will continue to follow you around and learn as much as I can on the ways. 

    And fabulous questions asked David, I especially enjoyed, when you digged deeper on the relationship building and how Mike did that with his Whitepaper background. 

    Either way, Buffered this post multiple times with different quotes, totally made my afternoon! :)

    • David Siteman Garland

      Leo – Glad you enjoyed it. Mike exemplifies everything I look for in a guest. Reason is because he is a do-er who can teach/articulate what he does very well so others can learn/use the lessons, ideas, etc.

  • http://www.LovingCharlotteBlog.com Keith Lutz

    I like Michael, and believe him to be the real deal!  One time, on one of his Success Summits, I had replied to one of his e-mails, and personally received a response within minutes!  Impressive!

    It is a shame this interview did not “air” before the actual last space shuttle launch, I would have brought it to the launch and had it signed by the astronauts.  (OK, maybe by the security guards).

    Anyway, enough fantasy land.  I will do something “Smarter, Faster, Cheaper”!  ( I just can’t think of anything right now!)  ;-)

    • David Siteman Garland

      Haha, Keith. We should have timed it for you :)

      LOL!

  • http://twitter.com/adam_pedley Adam Pedley

    Great interview. I can’t believe I am only just discovering your site.
     
    The last point made regarding doing it regardless of who else is out there is great advice. So many people think they have to have something game/world changing to be a success.
     
    Thanks David and Michael!

    • David Siteman Garland

      Hey Adam – Welcome! It is SO true. Every space is a bit crowded now and that doesn’t mean there isn’t room for someone new and passionate.

  • http://twitter.com/CreativesMarket Sheri Bell-Rehwoldt

    I admire Mike so much, not only for what he has accomplished specific to Social Media Examiner, but that he’s still “real” and accessible as a big shot. He’s one of the few big names who have taken the time to comment on my blog when I’ve mentioned him/highlighted him in a blog post and on Twitter.

    As you say, David, Mike is a gentleman and a scholar.

    I will have to think how to promote this interview. Perhaps building on the blog post I wrote to promote Launch: http://www.creativesmarketing.com/2011/06/book-promo-tips-launch/

    I want that signed copy!! 

    Sheri

    p.s.: David, What’s up with your hair?? ;-D

    • David Siteman Garland

      Sheri – Haha. Epic hair, right?  ;)

  • http://julesmontgo.com/2011/07/12/why-not-to-say-im-always-open-to-a-new-job/ Julie Montgomery

    Just learned about your show, as I wanted to use your quote, “Money follows passion -not the other way around” that I learned about in Hubspot’s 101 Marketing Quotes ebook in my blog (http://julesmontgo.com/2011/07/12/why-not-to-say-im-always-open-to-a-new-job/).

    Love this topic of podcasts….THANKS. Just got inspired!  Wrote down a couple of fun ebook ideas, blog topics and contest ideas.  Thanks David and Michael!!

    • David Siteman Garland

      Awesome, Julie! That makes my day!

  • Leo Dimilo

    Just bought the book and only got halfway through the video.  You sold me.

    • David Siteman Garland

      Enjoy the book, Leo. Mike is a great guy and knows his stuff.

  • http://www.facebook.com/theexpertmarketer Gavin Marsh

    Great interview David, i pre-ordered Michaels ‘Launch’ book and have just finished reading it, found your site when Michael mentions it on page 15. It really is a great piece of business enlightenment. What I liked most about the interview was Michaels last tip about not being worried or put off if there is already people doing the same thing as you within your chosen industry. How I will promote the interview I sky-dive in emporium bravo -spain every august and was thinking of having a (launch) banner made up and placing it on the side of the plane, this can be filmed during take off, Then as I jump out of the plane I could hold a large piece of material with the http://www.therisetothetop.com/interesting-entrepreneur/michael-stelzner-interview address writen on it. This could then be uploaded to you tube and other video viral sites. Gavin Marsh from http://www.facebook.com/theexpertmarketer.

     

    • David Siteman Garland

      Gavin – You do that and it is yours. :)

  • Patmarkfort

    This another great Interview. I am starting a biz 2 biz networking/resource site.
    Our concept is built on building and developing relationships to help each others biz grow.  I like what you have to say. I feel it will help us in the second stage of our  site launch.
    Again I want to thank you both for your information and Inspiration. I will be back looking for more fuel…………

    Thanks again,
    Pat

  • http://www.facebook.com/lubviobilnaya Alina Aga

    I like Michael, and believe him to be the real deal! One time, on one of his Success Summits, I had replied to one of his e-mails, and personally received a response within minutes! Impressive!

    It is a shame this interview did not “air” before the actual last space shuttle launch, I would have brought it to the launch and had it signed by the astronauts. (OK, maybe by the security guards). http://aboutrussiansexygirls.net/

    Anyway, enough fantasy land. I will do something “Smarter, Faster, Cheaper”! ( I just can’t think of anything right now!) ;-)