Episode #267

Amazing Case Study: How Rosh Khan Went From $100 to $20,000 a Month in Revenue and Moved to Paradise

Today on The Rise To The Top: The #1 Non-Boring Business Show: How does a medical school graduate ditch the medical path, become an entrepreneur, and in one year go from $100 a month to $20,000 a month (which is predicted to double next month) plus move to a South American paradise? Enter today’s guest, Rosh Khan founder of SocialRank Media, who tells us exactly how he has done just that.


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Links Mentioned:

Rosh KhanSocialRank Media
Rosh’s Facebook Page
The new sexy landing page on The Rise To The Top Facebook page
EducationForTheNation.com (full site is coming soon)

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Comments

  • Rosh Khan

    Massive SHOUT OUT to the MAN, David Garland! The interview was a heap of fun — thank you brother! :-)

    If anyone has ANY questions for me, please feel free to shoot ‘em right here — I’m an open book so seriously.. ask away!

    • David Siteman Garland

      Rosh – Notice the ghetto Facebook share button we added today for the giveaway LOL!

      • Rosh Khan

        That’s how we do it my man — GHETTONESS in the house!

        • Pros

          Hello Rosh,

          Thanks for sharing your success with us and great to hear your voice. I just sent you a mail in through the contact i had from your website and am just hoping you reply back and to David thanks for the interview.

  • David

    I looked into 
    http://cheaperpeepers.biz/ and Im not sure what you do for them. Could you give specific examples of campaigns and the subsequent results? 

    Thanks for the interview!
    Daivd

    • David Siteman Garland

      D- I probably should have asked that during the interview, LOL. But, I’m sure Rosh can hop in and answer

    • Rosh Khan

      Hey David!

      What we did was leverage the incoming store traffic and then set up a flow that sent people directly to a landing page where viral shares do the rest.

      It’s been removed, as those were limited campaigns very early in the year. New things for 2012 — with new strategies too. ;-)

      This is how the offline/online flow works:

      1) Customer comes into store
      2) Customer is given a card which is stapled onto the receipt, explaining on how to get “something extra” (We experimented with putting this note directly on the receipt but no one actually took the time to read it, even after being told. The stapled version got more views and had the URL and QR code.)
      3) Customer then visits the website via manual entry or QR code
      4) On the website, customers see branding/information about the store and a really big juicy “SHARE” button. If they hit the SHARE button, they get an awesome freebie. (This specific Facebook Share button is programmed to do one thing: Share a pre-set message to the customer’s network and then re-direct people to a download/coupon/rebate page.
      5) When all of their friends see that, they start clicking and checking out the store, see the coupon, and walk right into the store.
      6) Customers are happy, store owners are happy.

      This basically creates multiple viral waves. For shoestring budgets, this can get done without ever needing a Facebook Fan Page or even a website.
      Hope this helps!

    • Rosh Khan

      David,

      Just realized that you asked for results too! My bad brother..For the first campaign we ran like this, we were averaging about 30 walk-in’s per day (pre-campaign). Of the 30 walk-ins, just over 50% actually checked out the website and did the viral share. That was 15 people every day virally broadcasting the coupon links to their entire network. And since it was hyperlocal, people in their network were actually interested to click on the links that were appearing in the newsfeed. Over a period of 4 weeks, it grew steadily from 30 walk-ins to over 60 walk-ins (per day) — most of which had an intention to buy based on the coupon they got online. Also, what helped is that someone sharing something on the FB platform from a specific local store is akin to them endorsing it — when friends see that “recommendation/endorsement”, it’s enough “social cred” for them to check it out too.

      Let me know if you have any questions!

  • http://twitter.com/mskonfa1990 Kerwin

    David and Rosh; great interview.  Good Luck Rosh. Awesome that you are enjoying Guyana; its one of the 4 countries in South American countries I’ve not yet visited.

    I really enjoyed this interview.

    • David Siteman Garland

      Kerwin – Rosh definitely makes me want to go down there and check it out!

    • Rosh Khan

      Thanks buddy! You need to come visit brother.. Kaieteur Falls will make you fall in love. :-)

  • http://1000lifelessons.com Leo Tabibzadegan

    Awesome! I love the selfless attitude flowing throughout the whole interview guys. Giving, helping, and improving lives all around. It’s embedded in our DNA! The more we give, the more we get (and vice versa). Now i’m going to go ahead and Pimp-out my Facebook Profile(then help pimp-out some friends Facebook profiles) Bringing out the perfection in all profiles through-out the land! =D Thanks again or the inspiration :)

    • Rosh Khan

      Thank you! Really appreciate the kind comments man! Let me know however I can help ya brother. :-)

    • David Siteman Garland

      Totally feel you on that Leo. Transparency and honesty rock. Thanks for tuning in as always.

  • Ederico Rocha

    Amazing amazing interview! Practical and pragmatic, filled with lots of crumbs for one to follow and explore. Rosh Khan is definitely deserving a stalking =) of the good kind, of course.
    Also love the helping out the education part. The generousness of the successful, is what I hope, is the salvation of the world.
    I have a question that can be a broad one, but I’d like to hear from Rosh and everyone inclined to share his thoughts over a particular challenge: imagine a local small silverware factory, on a local town, in the middle of Guyana, wishing one day to become the worlds most mediatized, webiatized silverware ever. 
    What could be done to help this poor local smal factory to achieve it’s goals ? 

    I really am trying to poke Rosh and everyone’s brains out of this one =)

    • David Siteman Garland

      Ederico – Thanks for listening and so glad you enjoyed it. Very good question. I’ll let Rosh chime in as I’m sure he knows his stuff in the area :)

    • Rosh Khan

      Thanks so much for the comments brother! As for the “crumbs for one to follow and explore,” feel free to ask away my man!

      In regard to your hypothetical, that deserves an entire brainstorming strategy session but right off the bat,  one must know that there is no overnight strategy there. 
      I would say that the fastest way would be to create a viral strategy. That is, find centers of influence (i.e., celebrities with relevant followings) who would “partner” to promote what the local town is trying to do. Then, release a few viral videos and get media attention. Use both traditional PR methods of getting in front of the news and sending out press releases, along with a strong social strategy that’s heavily based on incentized social sharing (read down below for an example that can get adopted here).I may actually have to use this strategy soon since I’m about to start working with an Amerindian Women’s Group — promoting what their indigenous communities do commercially, so they can gain more exposure and sales.

      • Ederico Rocha

        Hey, Rosh, you know your stuff. What you say makes perfect sense, but I would never get there on my own.
        It’s a staggering learning experience what you can do nowadays. I believe it is even more staggering to those born pre-80, having a difficult time to adjust to this social networking that’s virulently happening nowadays. 
        For me, in that category, I sometimes need a real hands-on example like do-this, then do-that, then learn here how to make viral videos, then here make a viral movemente, here are the resources, this is the mindset. Whooosh. Take it home and prep yourself.

        I believe there are some pretty awesome little companies, manufacturers and such, in my little country Portugal, that could benefit greatly with these strategies and improve their outtake, not just for themselves, but for the whole economic situation of the country, and get rid of the middleman (distributors) profit who just don’t produce anything.

        These examples are just in a category of their own, in this site’s awesome content. 

        I can’t live without you a single day anymore, David Siteman Garland. hehe :D
        Cheers to you David and best of luck to Rosh Khan. 
        Definitely deserving

        • David Siteman Garland

          Hah thanks Ederico. Glad I’m indispensable!

  • http://www.aaronwulf.com/ Aaron Wulf

    Rosh! So glad to see you doing so well, man! Brought a smile to my face. It couldn’t happen to a nicer guy. Hope you are enjoying Guyana. :)

    David: Props to you again. You’ve got such a fun, laid back approach that makes your “chats” so enjoyable to listen to. Keep up the great work!

    • David Siteman Garland

      Aaron – Appreciate that my man! Rosh was an awesome guest and thanks for the kind words.

    • Rosh Khan

      Thanks Aaron! Guyana is definitely a blast. :)

  • Tracy

    Hey Rosh,

    Great going bro :)
    Do you mind telling me any good “online course” that can help me start social media business locally ?I lost my job recently and got kids to feed.. 
     your help would be appreciated mate.Regards,Tracytracy.k1975@gmail.com

    • Rosh Khan

      Hey Tracy! 

      I’m actually putting something together right now but until that’s ready, here’s what I suggest: Buckle down learning the in’s and out’s of one social network first — and then expand out to incorporate other social media platforms.The course I would recommend for that is none other than Lewis Howes’ FBInfluence! Also, another fantastic course for someone just getting into Facebook would be Chris Farrell’s Understanding Facebook course (built into his membership site at http://www.chrisfarrellmembership.com).Also, make sure you’re on top of the popular sites and blogs out there — there’s so much information and goodies you can take away! Things such as:1) Social Media Examiner2) Mari Smith’s Blog3) AllFacebook.com4) Mashable.comLet me know if you have any other questions!

  • Tracy

    Oops, sorry.. My email ID is: 
    tracy.k1975@gmail.com

  • Anonymous

    Thats a great Interview Rosh – always some good tips, and thrilled to hear of your success buddy.

    • Rosh Khan

      Thanks Dave! Much appreciated. :-)

  • http://www.beyondthepeel.net/ Joshua Sprague

    David and Rosh, wicked interview! This interview is like a powerhouse breakfast. It’s the perfect fuel to start my day on. 

    David, thanks for bringing on yet another amazing entrepreneur and for squeezing such good info out of Rosh.

    Rosh, serious props, man! Congrats on what you’ve been able to accomplish in such a short period. Keep it up! 

    Happy New Year guys!

    • Rosh Khan

      Glad you enjoyed it brother! 

      And THANK YOU man.. let me know if I can help with anything in any way dude. 

      Happy New Year man. :)

    • David Siteman Garland

      Hah great to hear, Joshua. Great analogy. Happy new year!

  • PSYCHE

    Outstanding interview! What makes it all so interesting is the very bold move from medical field to your current success even after doing so well at exams and David was right it was a brave move from you. All the best…

    • Rosh Khan

      Thanks Psychie! 

      Really glad you enjoyed it.. :-)

      Doesn’t feel bold though — just feels “right”. 

      When I think back to me being a kid, I was always the one selling stuff — organized the “commerce day” at school, sold mix tapes to my Uncles, stole my Dad’s cucumbers and sold them at the market..

      • PSYCHE

        I guess all of it payed off, and even though it felt right I’m sure to everyone and myself it was a bold move because the right choices are the ones hardest to make and you kept focus and did what you initially set out to do “help People” and so you did. Most of all I feel a sense of pride even though its your accomplishment it stands out as a Guyanese and someone working for betterment, in other words, makes Guyana looks OK! and puts it on the map, so i guess you helped allot more than you think…

        P.S We gotta get people saying GUYANA more steady so it doesn’t sound so ALIEN and by the way I hope your dad isn’t on here, he might just have questions about some cucumbers…. 

        • Rosh Khan

          Haha — good point! ;-)

    • David Siteman Garland

      I love bold moves :)

  • Julius Orias

    Hey David, amazing interview with the man Rosh. For just one year doing his business at social media making that so much money that is very sick man…lol…Anyway, Rosh if you can help my facebook fanpage looking good to public that would be awesome and appreciated…thanks.

    Kind regards,
    Julius

    • Rosh Khan

      Thanks for the kind comments buddy! I’ll look out for your email and see how we can your Fan Page rockin! ;-)

    • David Siteman Garland

      Thanks Julius!

  • Martha

    Great interview! Rosh, I’d love to see some more tweets from
    @socialrankmedia, that way I can stay up-to-date with SocialRank news in 2012! 

    -@MissMarthaMae:twitter

    • Rosh Khan

      Thanks Martha! More tweets to come soon! ;-)

    • Rosh Khan

      Thanks Martha! More tweets to come soon! ;-)

  • Debbiesaviano

    David
    Hard to Believe but the Interviews just keep getting Better and Better!!Rosh was Interesting, Informative and Fun to Listen to.
    The fact that He did so much on a Shoe String Budget and with a high degree of Success. WOW
    Loved his stories of borderline “Stalking”. Know many of Us can relate :)
    As a former Educator I Admire that He wants to Help Others and Make a Difference! Going to Check out “Education For the Nation”! (Applauding You Both—-Clap Clap :)
    Much Doom and Gloom Predicted for 2012 YET when we hear stories like this I SO Believe that 2012 is going to be Transformational!
    Happy New Year David and Rosh!!!

    Awesome, Awesome, Awesome!!! ….Debbie

    • David Siteman Garland

      Your rock D! Happy new year!

    • Rosh Khan

      HAPPY NEW YEAR DEBBIE! Thanks for the kind words! :-)

  • http://twitter.com/empoweredfemale Katrina Kavvalos

    Love this interview- David, your interviews are always full of value and very fun and interesting :-) )

    Its funny cause I have already connected with Rosh and also a fan of his fan page, though had no idea of his success in only 1 year- totally cool – and congrats to him!!

    Also, how great of you Rosh to give away 10 fan pages – so awesome to see you wanting to help others out :-) )))

    Great interview again guys ~ really enjoyed it :-) )))

    • David Siteman Garland

      KK – Bringing the sass and the class to interviewing :) Happy new year!

    • Rosh Khan

      So glad you enjoyed it! Thanks and Happy New Year! :-)

  • Ann

    SOme of us are just too ugly for webcam and fluorescent lighting!

    • David Siteman Garland

      LOL it was the Internet connection :)

  • Anonymous

    David, I love your interviews.

    You’re the man!

    • David Siteman Garland

      You’re the man! Or the woman….not sure.

      • Anonymous

        Man – The name’s Shaun Furman.

        I’m actually doing interviews with entrepreneurs as well.  My inaugural interview is this Friday with Ryan Lee (Internet Marketer) and I’m hoping Chris Farrell Will be one of the next ones.

        I love your show BTW, I’ve watched a few today and you’ve got good energy and you ask better questions than most people (Maybe because you’re Jewish) :P jk

        Anyway, this was a really cool one and thanks for the response.

        cheers!

        Shaun Furman

        • Anonymous

          In fact, Ryan just posted above me.

        • David Siteman Garland

          Haha too funny. That’s awesome!

  • Anonymous

    I met Rosh at my event last year – and he is one of the nicest, most genuine guys on the planet.

    Rosh – I’m so happy for all your success. It’s well deserved@aaronwulf:disqus

    Ryan Lee

    • Rosh Khan

      WOW — Thanks so much for that Ryan.. You’re one of the amazing guys I admire in this space – integrity and no-BS. Seriously — thanks ever so much man.. CS kicked ass! =)

    • David Siteman Garland

      Ryan – Thanks for stopping by! Rosh is definitely the man. Would love to chat with you on the show (I’ll reach out)

  • Pros

    To Rush
    happy new year and i have sent you a mail hope you read it

  • http://www.megiant.com/ Shelia

    Great interview!  Love what he is doing with social media and his idea for an education platform for the Caribbean!

    • David Siteman Garland

      Super inspiring, right? :)

  • Robert Trasolini

    amazing interview!! I need a guy like Rosh to manage my social media because I get no business from it right now lol

  • http://www.facebook.com/rachelgogos Rachel Gogos

    Rosh! Awesome interview. Great to “see” you here! Totally psyched for you. You are an inspiration.  

    • David Siteman Garland

      Rosh is the man :)

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