Episode #12

13 Must Read Books For Every Entrepreneur

I get it. We entrepreneurs are busy. Between building businesses, family time, maybe a meal here or there, it can be hard to pump the breaks and pick up a book or e-reader.

In my opinion, there has never been a better opportunity to get ahead of the competition by reading especially with so many authors offering the “why” and the “how to” on pretty much everything from new media to business fundamentals.

This is a collection of books I’ve personally read and gotten a LOT out of and recommend to every entrepreneur. They are of different lengths and different styles but the commonality is they all make you think.

These authors and books leave your head spinning and in business a spinning head is often a good thing.

Many of these authors I’ve interviewed over the past year and they are all great people and not just amazing authors.

Below are links to the interviews and also each author’s book (via Amazon) and how to track them down on Twitter. And for the authors I haven’t interviewed yet, I promise I’ll track them down for you. Whatever it takes (another *wink*).

Social Media & Online Marketing

The Whuffie Factor by Tara Hunt

Buy The Book:
Watch The Interview With Tara Hunt

Crush It! by Gary Vaynerchuk

Buy The Book
Watch The Interview (and bonus keynote)

Inbound Marketing by Dharmesh Shah & Brian Halligan

Buy The Book

Trust Agents by Chris Brogan and Julien Smith

Buy The Book
Watch The Interview
Book Review On Previous Episode Of RISE

New PR and Marketing

Putting The Public Back In Public Relations by Brian Solis and Deirdre Breakenridge

Buy The Book

Tribes by Seth Godin

Buy The Book

The New Rules Of Marketing & PR by David Meerman Scott

Buy The Book

Duct Tape Marketing by John Jantsch

Buy The Book
Watch The Interview COMING SOON!

Entrepreneurship, Creative Thinking & More

A Whole New Mind by Daniel Pink

Buy The Book

No More Excuses by Sam Silverstein

Buy The Book
Watch The Interview

The Go Giver by Bob Burg and John David Mann

Buy The Book
Watch The Interview

What Would Google Do? by Jeff Jarvis
Buy The Book

Reality Check by Guy Kawasaki
Buy The Book

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