How Scott Gerber Hustled To Become An Expert On Generation Y Entrepreneurship
Lucky episode #150! Sometimes timing is just funny. This past week, my book Smarter, Faster, Cheaper came out and so did today’s guest, Scott Gerber’s, Never Get A “Real” Job. Both books are published by the same publisher (Wiley). I’m 26 and Scott is 27. His book is about never getting a real job and my book is about marketing and promoting your business and yourself once you start your company (smarter, faster, cheaper as opposed to dumber, slower expensive, of course).
Scott and I are very different. Different personalities. Different outlooks. Different in the way we have built businesses. But one thing is the same. We both have a ridiculous passion for entrepreneurship. And collaboration is a good thing. I invited Scott onto RISE today to talk about how he built his brand and of course the new book.
Scott has REALLY made a name for himself the past few years in the Gen Y entrepreneurial space in a variety of ways but, most specifically, through writing and as a columnist.
Here is his “official” bio:
Scott Gerber is a serial entrepreneur, internationally syndicated small business columnist, angel investor and public speaker. He is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator and venture management company that invests capital, management expertise, and marketing services into innovative early and mid-stage companies. Founded in 2004, the company has since launched a diverse portfolio of businesses, including Yearbook Innovation, an end-to-end provider of print and digital media school memory products and services; and Sizzle It!, the expert in sizzle reel production for a global clientele of public relations, marketing and advertising firms. Scott is also the Editor-in-Chief of NeverGetaRealJob.com, the host of the upcoming web video show Ask Gerber and the author of the book, Never Get a “Real” Job (Wiley, December 2010).
In this interview, you will learn:
- How Scott put himself on the map by landing major columns with magazines such as Entrepreneur.
- Why Scott’s first company failed and how he corrected mistakes when starting his next one.
- Scott’s unique business model. How does he make money?
- How his book deal came about and what you will learn in Never Get A “Real” Job.
- …and much more.
As always, the idea behind RISE interviews is for you pick up some inspiration, tips, and ideas of how this can apply to YOUR business. I would love to hear your thoughts, reactions, questions, and comments.
Connect With Scott (and tell him you saw him on RISE!):
This Episode Is EVER-So-Proudly Sponsored By:
Chapala Club: Next time you are planning a vacation, team retreat, business meeting, etc., why not go to one of the most beautiful, safe, affordable and awesome places in the world? Sid from Chapala Club wanted to make sure I let you know he would like to invite all of the RISE community, sponsors, and me (!) to come to Lake Chapala, Mexico (just 2.5 air hours from Dallas) for vacation, for a lifetime, or to put on any event or training session you dream up (and they have fiber optic hi speed Internet so you can even sneak away to do some work). Check out his website.
On The Run Mobil: Head over to On The Run’s website to sign up for the home team and get special deals on things like food and gas right to your email. It has been proven that buying gas at On The Run Mobil is 10,000% more fun because they sponsor RISE.
Shoeboxed: Business cards and receipts can be super annoying to deal with. Solution? Shoeboxed will send you a prepaid envelope, you shove them all in there, and they will digitize all of your receipts and business cards for you and give you access to them online. Sweet. Try it for free on me.
Interested in sponsoring an episode (or twenty?) in 2011?
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Smarter, Faster, Cheaper LAUNCH party on December 21st in at the Schlafly Tap Room in St. Louis, Missouri, presented by Social Media Club St. Louis. Attendance is free and you can RSVP right here.
Have You Seen These Episodes?
- RISE #149: David Siteman Garland Teaches You Smarter, Faster, Cheaper Marketing Strategies
- RISE #148: How Laura Roeder Created A Business Model By Helping Small Businesses Become Rockstars
- RISE #147: How Chris Ducker Went From Chained To A Desk To Running His Company Virtually In Less Than 365 Days
- RISE #146: Marketing 3.0: Why Rackspace Hired The Most Influential Tech Blogger In The World, Robert Scoble
- RISE #145: How Shama Kabani Built Her Massive Online Influence Through Social Media
Reminders & News:
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Book Update: It’s here! Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business is officially on sale! You can grab a copy on Amazon or at your local bookstore.
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