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Blog/Videos

How Scott Gerber Hustled To Become An Expert On Generation Y Entrepreneurship

Click Here If You Prefer Audio OnlyClick Here If You Prefer Audio Only

Lucky episode #150! Sometimes timing is just funny. This past week, my book Smarter, Faster, Cheaper came out and so did today’s guest, Scott Gerber’s, Never Get A “Real” Job. Both books are published by the same publisher (Wiley). I’m 26 and Scott is 27. His book is about never getting a real job and my book is about marketing and promoting your business and yourself once you start your company (smarter, faster, cheaper as opposed to dumber, slower expensive, of course).

Scott and I are very different. Different personalities. Different outlooks. Different in the way we have built businesses. But one thing is the same. We both have a ridiculous passion for entrepreneurship. And collaboration is a good thing. I invited Scott onto RISE today to talk about how he built his brand and of course the new book.

Scott has REALLY made a name for himself the past few years in the Gen Y entrepreneurial space in a variety of ways but, most specifically, through writing and as a columnist.

Here is his “official” bio:

Scott GerberScott Gerber is a serial entrepreneur, internationally syndicated small business columnist, angel investor and public speaker. He is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator and venture management company that invests capital, management expertise, and marketing services into innovative early and mid-stage companies. Founded in 2004, the company has since launched a diverse portfolio of businesses, including Yearbook Innovation, an end-to-end provider of print and digital media school memory products and services; and Sizzle It!, the expert in sizzle reel production for a global clientele of public relations, marketing and advertising firms. Scott is also the Editor-in-Chief of NeverGetaRealJob.com, the host of the upcoming web video show Ask Gerber and the author of the book, Never Get a “Real” Job (Wiley, December 2010).

In this interview, you will learn:

  • How Scott put himself on the map by landing major columns with magazines such as Entrepreneur.
  • Why Scott’s first company failed and how he corrected mistakes when starting his next one.
  • Scott’s unique business model. How does he make money?
  • How his book deal came about and what you will learn in Never Get A “Real” Job.
  • …and much more.

As always, the idea behind RISE interviews is for you pick up some inspiration, tips, and ideas of how this can apply to YOUR business. I would love to hear your thoughts, reactions, questions, and comments.

Connect With Scott (and tell him you saw him on RISE!):

On Twitter
On His Website (Never Get A Real Job/Young Entrepreneur Council)
Pick Up Scott’s Book On Amazon (and nab Smarter, Faster, Cheaper too while you are at, *wink*)

This Episode Is EVER-So-Proudly Sponsored By:

Chapala ClubChapala Club: Next time you are planning a vacation, team retreat, business meeting, etc., why not go to one of the most beautiful, safe, affordable and awesome places in the world? Sid from Chapala Club wanted to make sure I let you know he would like to invite all of the RISE community, sponsors, and me (!) to come to Lake Chapala, Mexico (just 2.5 air hours from Dallas) for vacation, for a lifetime, or to put on any event or training session you dream up (and they have fiber optic hi speed Internet so you can even sneak away to do some work). Check out his website.

On The Run MobilOn The Run Mobil: Head over to On The Run’s website to sign up for the home team and get special deals on things like food and gas right to your email. It has been proven that buying gas at On The Run Mobil is 10,000% more fun because they sponsor RISE.

ShoeboxedShoeboxed: Business cards and receipts can be super annoying to deal with. Solution? Shoeboxed will send you a prepaid envelope, you shove them all in there, and they will digitize all of your receipts and business cards for you and give you access to them online. Sweet. Try it for free on me.

Interested in sponsoring an episode (or twenty?) in 2011?

Plugging your biz, website, book, whatever to our 100,000+ RISE community? We have pretty much the best deal ever for you (and fun)…reach out right here and we shall chat.

Did you hear? My book Smarter, Faster, Cheaper officially launched last week!

Smarter, Faster, Cheaper LAUNCH party on December 21st in at the Schlafly Tap Room in St. Louis, Missouri, presented by Social Media Club St. Louis. Attendance is free and you can RSVP right here.

Have You Seen These Episodes?

Reminders & News:

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Connect With David & Hop Into The Conversation:

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Book Update: It’s here! Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business is officially on sale! You can grab a copy on Amazon or at your local bookstore.

Like what you’ve learned? Take your biz to the next level with either of these products!

Comments

  • http://www.startingyourownbusinessovernight.com/who-are-the-munoz.html SYOBO Works

    Scott’s public relations background is his strength. He speaks of entrepreneurship as being a “you can be anything you want if you dump the boss and kick yourself into gear.” But throughout this entire discourse he demonstrated time and again that he is a team leader and that several teams built his success over time.

    His first venture was a colossal failure, he said. But he learned from it. Then he tried again. He kept at it for years. Who supported him meanwhile? A team. A community. He didn’t do it alone and that’s a crucial element of entrepreneurship. The entrepreneur must be networked effectively for backing of his ventures.

    If you’re starting a business of your own realize early on that the phrase “your own” is a job description not a title. It means “build up and lead your team.” Build it based on your strengths, just as Scott did.

    And I agree that you can start when you’re young. Just don’t dump on those with more experience than you. Rather recruit their support and learn from the old and successful entrepreneurs. They’re better than you could ever be right this minute because of their age. Wisdom goes a long way in business as does humility.

    • David Siteman Garland

      Glad you enjoyed the interview.