RISE Episode #116

How To Market Your Business Like The Grateful Dead With Special Guest David Meerman Scott

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QUESTION: What does the Grateful Dead have to do with marketing your business smarter, faster, cheaper?

David Meerman ScottANSWER: Listen to David Meerman Scott, the co-author of the new book Marketing Lessons From The Grateful Dead (affiliate link) and marketing legend, joins me today to talk about two things you will find interesting:

  1. How David and co-author Brian Halligan surprised the heck out of everyone with this new book by doing the opposite of what everyone else in publishing does.
  2. Key lessons from how the Grateful Dead built, marketed, and promoted themselves that you can apply as a hustling entrepreneur.

It doesn’t matter if you love, hate, or have no idea about the Grateful Dead. There are lessons for everyone.

What is your take? Are there some key takeaways for your business?

Connect With David (and tell him you saw him on RISE):

On his blog, Web Ink Now
On his website
Via Twitter

Other Links:

Interview with David Meerman Scott on applying the new rules of marketing and PR to your business
Interview with Brian Halligan on maximizing inbound marketing

This Episode Of RISE Is VERY Proudly Sponsored By GFI Digital

GFI DigitalBuying a printer may not be that sexy, but you certainly want to have someone you trust when you need to nab one (or one hundred). GFI Digital is our choice and we are fortunate to have them as a sponsor as well. Mention RISE and get six months of free service (SWEET!).

REMINDERS:

Did you know you can subscribe to RISE via email (daily or weekly) or via iTunes (spread the RISE love by rating the show and writing a review)? You should TOTALLY subscribe.

Good news! You can now get RISE on your iPhone, iPad, etc. Woohoo for mobile.

The NEW season of The Rise To The Top on KDNL-ABC starts this Sunday (September 5th) at 9:30 AM CST, featuring the fastest moving entrepreneurial TV show in the history of mankind. Make sure to tune in right before “This Week”.

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