How To Pull Off A Massively Successful Online Event
Audio Only Player
Online events right now are hotter than (insert your favorite joke). Sure, nothing might beat face-to-face, but when it comes to convenience (and ability to learn in your underwear), nothing quite compares to an online event. And from an entrepreneurial perspective, events are absolutely kicking butt. In fact, in a recent interview Michael Stelzner, Founder of Social Media Examiner, shared how online events have been their primary revenue generator this past year (over $1,000,000 in revenue from events). Amazing.
But, events go way beyond making money. They are also an incredible way to build brand, buzz, and reputation. And those are three things today’s guests, Sam Rosen and Steve Haase from Thought Lead, have mastered. These guys, in just a few weeks, were able to pull off the “The Influencer Project: The Shortest Marketing Conference Ever”, which featured 60 speakers in 60 minutes (I was lucky enough to be one of them). I was able to nab Sam and Steve to sit down with me so I could pick their brains on how they pulled it off and advice for hustling entrepreneurs looking to perhaps do an event of their own or think differently.
In this interview, Sam and Steve share:
- Where the idea came from and how they got started on it.
- How they landed major guests.
- How they landed key partnerships with established companies, such as Marketing Profs and Read Write Web.
- Their experience dabbling in sponsorships.
- How they marketed and promoted the conference so quickly.
- How the event translated into business (especially since it was a free event).
- An overview of the technology used.
- Lessons learned, mistakes made, and insights.
- …much, much, more.
Which of course leads to the questions: What did you take away from this story? What is your take on online events as a business model and buzz generator? Have you attended any?
Connect With Sam and Steve (and tell them you saw them on RISE):
This Episode Is SOOOOOO Proudly Sponsored By YP.com
Next time you are searching locally, give the newly designed YP.com a shot.
Reminders & News:
Subscribing: There are new episodes of RISE every Monday, Wednesday, and Friday (Tuesday and Thursday feature articles, blog posts, and other videos) featuring unique entrepreneurs, thought leaders, and other interesting folks here to help you build your business. You can hear about them first and have them directly delivered to you in a few different ways:
Become a RISE VIP for Free. Enter Your Email Below and Receive:
- Surprises and VIP-only content for badass mediapreneurs like you.
- Extra commentary on The Rise To The Top episodes, tips and more to help you have success.
- Find out about all kinds of cool stuff FIRST (including episodes and DSG TV)
RSS: You can subscribe via RSS right here.
iTunes: You can get RISE episodes right to your iTunes, iPhone, iPad, etc. right here.
RISE is mobile friendly (sweet!) and can also be viewed right from the site on your mobile phone or iPad.
Connect With David & Hop Into The Conversation:
Book Update: Less than three months away from the launch of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Check out the book website and I hope you will pre-order your copy (and 10 more for your closest friends *wink*).
STRTTTL Home Ad_011213
T5 Banner ad square_022013
GoToMeeting is the simple way to collaborate online – and now it includes HDFaces™ high-definition video conferencing. Click here to try GoToMeeting free. Enter the promo code “RISE” for 45 days free on me (yay!).
Access your Mac or PC from anywhere – even with your iPad®. Click here to try GoToMyPC free. Enter the promo code “RISE” and you will get 45 days on me (double yay!).