Measurable Marketing & Digital Strategy – Featured Interview With Brian Solis
There are a lot of questions about digital strategy that pour in every day. What sites do I need to be on? What exactly is a strategy? Do I need to measure? If so, what? How do I get results? What are the key mistakes? Is social media just a small brand game or can big brands also succeed?
Well, I decided to bring in someone REALLY smart to talk about all of this with us.
Brian Solis is smart. REALLY smart.
He is one of the top influencers AND executors (rare combo) when it comes to digital strategy. Brian is the principal of FutureWorks (award-winning New Media marketing and branding firm), a top blogger at BrianSolis.com (an amazing read with all kinds of data and other goodies…every time he posts), and author of the new book (HIGHLY recommended): Engage (Amazon Link)
In this interview, Brian and I discuss digital strategy, some tips for you and a walk through of a measurable strategy (plus…if you can’t tell, a lot of fun).
Enjoy! And make sure to nab a copy of his new book Engage (same Amazon link as above). It really is a fantastic read.
This episode is proudly (really proudly because they are awesome) sponsored by:
Johnny Londoff Chevrolet: You can get supplier pricing (no haggling, no weird sales people to deal with) just by mentioning RISE when you stop into Johnny Londoff Chevrolet. Also, make sure to check out my chat with Johnny himself on customer service and the changing world of cars.
GFI Digital: Your printer solution. Bruce Gibbs is an entrepreneur (he built a 40 million dollar company from scratch…interview coming soon) who understands entrepreneurs. They are redefining the print world, because lets face it, at some point you are going to need a printer. Keep GFI Digital in mind as your first choice. They will take good care of you like you are my brother or sister. Plus you get 6 months free service by mentioning RISE (sweet).
Paule, Camazine & Blumenthal P.C.: At some point, you are going to need some legal help. From contracts to IP to who-knows-what, I use Jeff Michelman from PCB and have for years. Why? Because he is the best. Period. His reputation proceeds him and he genuinely cares (as opposed to just caring about the billing like some lawyers). If you have a burning legal issue or have any that might rear in the future, you can reach out to Jeff at Jmichelman AT pcblawfirm.com. Plus you can pick up some legal tips for free on Jeff’s legal video channel here on RISE.
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