I like to call it digital schmoozing. The art of small talk online. Because if you think about it, when you see someone face-to-face you aren’t going to talk shop the whole time are you? You might talk about family, sports, how they are doing, all those “little things.” And not to sell someone something. It isn’t like saying: “Hi, Joe. How are the kids?” “They are great.” “That is fantastic, Joe. Let me talk about this dishwasher you need to buy from me.” Yuck. Small talk isn’t a game or manipulative strategy. It is genuinely caring. And this among many other topics in doing business as a human and not a logo or robot are chatted up on today’s episode with my guest AJ Leon. AJ does a lot of things really well. He is a writer, blogger, speaker and CEO (and creative director) at a unique agency that focuses on human interactions/marketing called The LaC Project. He also has a really unique background we discuss during the interview as well. You can connect with AJ via his blog and on Twitter. Our Sponsors Could Beat Up Mike Tyson In His Prime (Maybe): Johnny Londoff Chevrolet: Have a car question (literally anything)? Or just want to talk shop with Johnny himself (who is quite the character/businessman)? Reach out to him directly right here via email. You won’t get an assistant or a sales person. You will get Johnny himself. Gateway Business Development: Hate cold calling and finding prospects? Outsource… Read More