The Rise To The Top
The #1 Non-Boring Business Show with David Siteman Garland
Amy Martin
Check out the latest interviews with Amy Martin.
Amy Martin began her career living the agency life, working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. Following her agency stint, Amy transitioned to a new position with the Phoenix Suns. During three seasons with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). It was her success developing and monetizing the Suns digital media platform that lead her to entrepreneurship and the creation of Digital Royalty, a Phoenix-based firm specializing in digital integration and social marketing. With a focus on strategy development, Digital Royalty helps corporate brands, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Amy has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most notable example of success is the growth of Shaquille O’Neal’s digital brand via social media, implementation of measurable strategies and the procurement of major endorsement deals. Digital Royalty clients include the UFC, Chicago White Sox, Discount Tire and Shaquille O’Neal to name a few.
Interviews with Amy Martin
How To Create An Awesome Social Media Stunt: Advice From Digital Royalty’s Amy Martin
I use RISE partner Wistia for video hosting because they rock. Check ‘em out.
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I knew when I saw this video on YouTube from today’s guest Amy Martin, I had to get her back on the show to share some lessons with the RISE community. Amy is one of the FIRST guests I ever interviewed on Skype all the way back in 2009 and is someone that walks the walk and talks the talk. Amy herself has over 1,000,000 followers on Twitter (yes, 1,000,0000+), is the person responsible for Shaq being one of the early … Read More »
How To Become Social Media Royalty with @DigitalRoyalty Amy Martin
Spending just a couple of minutes with Amy Martin is an absolute blessing. We don’t always get into numbers here, but she has over 1,000,000 followers on Twitter? Why you ask?
Amy-Martin-Digital-RoyaltyWell for one thing she is an absolute rock star in the social media and digital world.shaq-twitter
A short list of accomplishments include:
-Former Head of Digital Marketing for the Phoenix Suns.
-Teaching Shaq to Tweet (my favorite story in the interview).
-Being the go-to for celebrities, athletes and more who want to jump into the social media space with her company Digital Royalty (her new website is coming soon and will link it up as soon as it is up)
-Creating of a really cool ROI system for … Read More »
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