Bob Lachky

Check out the latest interviews with Bob Lachky.

headshot_76

Former Chief Creative Officer at Anheuser Busch and the man behind the most iconic advertising campaigns of all time including the Budweiser Frogs, Lizard, Wassup?, and Bud Light Real Men of Genius Campaign.

Interview with Bob Lachky

Real Man Of Genius: Bob Lachky Reflects On His Career At Anheuser-Busch

Note: This interview originally aired on The Rise To The Top in 2009 on ABC. Bob Lachky is the former Chief Creative Officer at Anheuser Busch and the man behind the most iconic advertising campaigns of all time including the Budweiser Frogs, Lizard, Wassup?, and Bud Light Real Men of Genius Campaign. The entire 4-part uncut version of the interview can be found below. Enjoy! Part #1: Part #2: Part #3: Part #4: REMINDER: The Rise To The Top is exclusively sponsored by HubSpot who want to help you optimize your website to drive more leads and customers. Get a free inbound marketing assessment for your website and gain valuable feedback and insights on how to improve your marketing programs. Get your website assessed today for FREE at hubspot.com/risetothetop.

  
  • Smarter, Faster, Cheaper
  • Smarter, Faster, Cheaper

    Want to build up a passionate community and audience online? Skip the BS and fluff and nab a copy of my book Smarter, Faster, Cheaper.

  • Available At
    • Amazon.com
    • Barnes and Nobles
    • Borders Books Indie Bound
    • 800 CEO Read