Check out the latest interviews with Brian Halligan.
Prior to starting HubSpot, Brian worked as a venture partner at Longworth Ventures where he worked with many small businesses helping them build scalable sales and marketing machines.Â Brian spent 4 years at Groove Networks where he joined pre-revenue as VP of Sales and grew the business to a $20m annual rate until being acquired by Microsoft.Â Prior to Groove Networks, Brian worked at Parametric Technology Corporation where he worked in a variety of sales, marketing, and channels functions for over a decade. Brian’s most interesting role at PTC was in starting the Pacific Rim organization while living in Hong Kong in 1993.Â Five years later, Brian was SVP of the Pacific Rim for PTC where he built an $80 million business and had 200 employees.
Brian coined the term inbound marketing and is author of a book entitled Inbound Marketing: Get Found Using Google, Social Media, and Blogs, published by Wiley in October of 2009.Â
Brian holds a BSEE from the UVM and an MBA from MIT’s Sloan School of Management.Â Brian is an EIR at MIT’s Entrepreneurship Center and serves on the board of directors of HOPe and MITX. Â In his spare time, Brian follows the Boston Red Sox, is learning to play guitar, plays squash, and takes classes at St. John’s Seminary.
You can learn more about Brian on LinkedIn or follow him on Twitter.Â If you want to meet Brian, you can do so at one of his frequent speaking engagements.Â He contributes articles to HubSpot’s blog that you can read, like this one about small business transformation.
Interview with Brian Halligan
RISE Episode #28
Brian Halligan understands the marketing world. Not his Dad’s marketing world, but today’s quickly changing, what-the-heck is going on marketing world and he has some advice for all of us. Brian is the CEO of Hubspot, a fantastic software company which helps businesses with Inbound Marketing (and they have raised $33 million dollars, wow) and the co-author (with entrepreneurial legend Dharmesh Shah) of Inbound Marketing (Amazon Link) which was on my list of Must Read Books For Every Entrepreneur. In This Interview Jammed Full Of Fluff Free, Smarter, Faster, Cheaper Business Building Tips: 1. What the heck is Inbound Marketing? 2. How entrepreneurs and small business owners can maximize creating content aka “Blogging Your Brains Out” 3. Why you have to think like a publisher. 4. The importance of data (not just for nerds!) 5. SEO vs. Social Media (I would go the other way here, but Brian makes some great points). 6. Interesting tidbits including how Brian ended up being a venture capitalist right out of college (!?) 7. Why your next hire might have to be a digital native. + oh so much more. You might also want to check out Hubspot TV a cool weekly podcast created at the Hubspot offices up east (special shout out to Mike Volpe). Thanks to Rick Burns for setting up the interview (well played sir, well played). Are You Jumping On Inbound Marketing Tactics? How are they working for your business? Are you creating content? Blogging? Planning to? And Always A… Read More