Craig Daniel

So, you decide to jump into the wonderful and wacky world of online content creating for your business. You are going to become your own media source and a trusted resource not just pushing your product at people, but instead educating, entertaining and inspiring. Perhaps you are going to do a video interview series with thought leaders and your customers or weekly tips on your blog. Or animated cartoons. Or videos of you playing tennis with monkeys (hey, it could happen). Whatever floats your boat. To get started, you have to have the right tools. Of course, your budget might vary, but I’ve always preferred the smarter, faster, cheaper approach to the dumber, slower, expensive approach (and trust me I’ve experimented with both and have learned from my mistakes). Why buy stuff you don’t need? You can always add on later if you want to (once you are bling blinging). The key here is many people are overwhelmed by the technology to get started. Don’t be. It isn’t that tough. I’m a person who enjoys technology, but probably like you, only if it is easy. None of us have hours to spend playing with wires and buttons (unless you do…). Smarter in this case is defined by simple and intuitive. Nothing is worse than buying something and it takes a physicist to figure out how to use. Faster is defined as minimizing the time it takes to get something from your big brain to the online world. Cheaper is just… Read More

I’m always preaching about online video on the show because it is something that is so vital to business efforts moving forward. Putting video on the web is getting cheaper and faster by the day (just ask Steve Garfield) and there are so many ways it can be utilized and really is second best to a one-on-one connection with someone. For example, some uses of online video for business: 1. Inbound marketing: Bringing people to your website. 2. Entertaining, inspiring, teaching, interviewing. 3. Product demos. 4. Authentic video testimonials. 5. Converting people into customers. Today we are focusing on #5 so I went out and found the expert in this space and that is Craig Daniel and Visible Gains. Their focus is to convert and they can show you how to do it. In this interview Craig and I discuss for you: -The art of converting customers via video. -Best practices and what to avoid. -Why you don’t need a zillion dollar setup for this to be beneficial. -Visible Gains and their amazing offerings including interactive video apps. + more. You can of course check out their website for more information and would love to hear your thoughts below. More Episodes On Online Video How Entrepreneurs Can Get Seen Using Online Video With Steve Garfield 17 Creative Examples For Using Video For Business How To Create Amazing Side-By-Side Interviews Using Skype Lessons Learned From Hustling My Way To The Front Page Of CNN 7 Ways Entrepreneurs Can Maximize Online Video… Read More