Click Here If You Prefer Audio Only QUESTION: What does the Grateful Dead have to do with marketing your business smarter, faster, cheaper? ANSWER: Listen to David Meerman Scott, the co-author of the new book Marketing Lessons From The Grateful Dead (affiliate link) and marketing legend, joins me today to talk about two things you will find interesting: How David and co-author Brian Halligan surprised the heck out of everyone with this new book by doing the opposite of what everyone else in publishing does. Key lessons from how the Grateful Dead built, marketed, and promoted themselves that you can apply as a hustling entrepreneur. It doesn’t matter if you love, hate, or have no idea about the Grateful Dead. There are lessons for everyone. What is your take? Are there some key takeaways for your business? Connect With David (and tell him you saw him on RISE): On his blog, Web Ink Now On his website Via Twitter Other Links: Interview with David Meerman Scott on applying the new rules of marketing and PR to your business Interview with Brian Halligan on maximizing inbound marketing This Episode Of RISE Is VERY Proudly Sponsored By GFI Digital Buying a printer may not be that sexy, but you certainly want to have someone you trust when you need to nab one (or one hundred). GFI Digital is our choice and we are fortunate to have them as a sponsor as well. Mention RISE and get six months of free service (SWEET!).… Read More

(Note: sorry for the odd audio in the intro. Waiting for my new mic to come in. Don’t be scared.) The New Rules Of Marketing & PR This isn’t a catch phrase, it is a revolution. The marketing game has changed forever and there is no better person to talk about it and what is means for your business than David Meerman Scott. His book aptly titled “The New Rules Of Marketing & PR” (Amazon Link and one of our must read books for entrepreneurs) has created a revolution on how you view promoting your business and he has a few tips, tricks and big ideas for you in this interview including answers to: -Is the press release dead? -Generating buzz for your business. -Why speed matters. -How do you measure ROI of pretty much…anything (and how the meaning of “ROI” is often misconstrued) -Why video is a great idea for your business. …and much more. Connect With David Meerman Scott His blog Web Ink Now is fantastic. You can also hunt him down on Twitter. What has been working for your business in 2010? What has been the key marketing strategy that has worked for you this year so for? What hasn’t worked? And Always A Big Thanks To Our Local Presenting Sponsor Making RISE Possible: Johnny Londoff Chevrolet Just for being a RISE viewer, you get haggle-free, supplier pricing whether you are from St. Louis or anywhere else at Johnny Londoff Chevrolet. A great guy really getting into… Read More