When you break it down, there are two ways to go about entering a market for your business: 1. You create the market. 2. You innovate within the market. Today’s guest, Gabriel Weinberg, didn’t invent search (unless he did, in that case…hats off to him). But, he has built a successful search engine called Duck Duck Go by jumping on problems he saw with Google and creating his own dream search engine. In this episode, Gabriel shares how he did it. The hope, with all of these inside stories of success and folks that have risen to the top, is to inspire you. Provide some inspiration. Ideas. Motivation. Insights into how you can create a better business (OK, off the soap box…deep breath). Gabriel shares: -Why he decided to create a search engine -How he runs Duck Duck Go -The keys to marketing and promoting a search engine -How he makes money …and much more. Watch out Google, you are about to get ducked up (just kidding…couldn’t resist). Your thoughts? What are some takeaways and lessons you can apply to your business? Connect With Gabriel: Duck Duck Go On Twitter His Personal Website This Episode Is Ever So Proudly (So, So Proudly) Sponsored By YP.com The all new YP.com is here and rocking local search. Check it out. Reminders: Did you know you can subscribe to RISE via email? You should TOTALLY subscribe.