Ishita Gupta

Check out the latest interviews with Ishita Gupta.

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Ishita Gupta is Co-Founder and Editor of fear.less magazine. She works with Seth Godin as Head of Hoopla and manages to blog (sometimes) at Truth Aint Easy. fear.less is the first online magazine dedicated to stories of overcoming fear. More than 60 entrepreneurs, artists, CEOs, non-profit and business leaders, students, and survivors of extreme experiences such as September 11th and the Rwandan Genocide talk about their fears and the lessons they’ve learned in dealing with fear. The magazine is co-founded by Gupta and Clay Hebert, and is their answer to an emergency of our fundamental right to live without fear.

Interview with Ishita Gupta

RISE Episode #97

Experimenting With Digital Publishing With Ishita Gupta

Have you thought about jumping into the digital publishing game? Going beyond blogging and perhaps creating an online magazine, web show or podcast? How would you go about it? What is your big idea? How would it make money (or does it make money)? What are some best practices and pitfalls? I’m sure you agree on this one: Learning from folks that have done it and are doing is ridiculously valuable. Today’s guest is living the digital publishing world as we speak. Ishita Gupta is the co-founder of fear.less. An online magazine featuring stories of overcoming fear. It is unique, beautifully designed and spreading like wildfire throughout the web. In this interview, Ishita shares her experience with all of us. My hope? Simple. To spark you with delicious ideas for your business. In this episode: -Where the idea for fear.less came from -The importance of design -The different business models for digital publishing -How lean can you go? How fear.less has their business set up and where the key costs are. -The revenue model: What are advertisers looking for? -How do you promote your publication? -Advice for content creators Crystal ball question: What are your predictions on the future of digital publishing? More online magazines? Shows? Blogs? Your thoughts? Connect With Ishita: Via the fear.less website On Twitter Connect With This Episode’s Sponsor: Abstrakt Marketing Looking for a little help building your next website? Think of Abstrakt as your outsourced CMO. The folks who will help you build your business… Read More

   
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