Click Here If You Prefer Audio Only Put yourself in Jessica Kim’s shoes. You are the Founder of a unique company that creates baby products. And now you have a new product that launch called the BabbaMat. What do you do? Do you go the dumber, slower, expensive approach and hire a PR company and buy a bunch of traditional ads? Or do you go the smarter, faster, cheaper route and come up with something low-cost, creative, effective and fun? Well, as we know, Jessica is smarter, faster, cheaper (in case you missed her previous interview on RISE, which is one of my favorites, on how she is building her company, check it out here). In this new interview, Jessica shares how she spent pretty much ZERO dollars to launch her new product. And this is something any entrepreneur can try. Sure, you have to have a solid foundation and do other things right to make something like this work…but why not give it a shot? What do you think? What are your thoughts on what Jessica did? Connect With Jessica (and tell her you saw her on RISE): On Her Website On Twitter This Episode Is SO Proudly Sponsored By On The Run Mobil Head over to ontherunstl.com and sign up for the home team to receive all kinds of discounts and deals right to your email. I mean, who doesn’t love a deal, right? REMINDERS: Did you know you can subscribe to RISE via email? You should TOTALLY… Read More

One second with Jessica Kim and you will be hooked. She is creative, high-energy and inspiring. Her company, Babbaco -a unique line of baby products, is doing many things right led by Jessica. She is creating content. Making a name for herself. Adding a whole lot of personality. Having fun. And selling a great product. Sounds good doesn’t it? The goals of many interviews on RISE are to entertain, inspire, have fun and of course learn something (hopefully many somethings) that you can use for your business and in this interview we chat about her story and rise, keys to brand personality, growing your business, mompreneurs and many tips for you. You can hunt down Jessica on Twitter and also make sure to check out Babbaco. This interview on RISE is brought to you by: Johnny Londoff Chevrolet where you get supplier pricing (no BS haggling) for being a friend of The Rise To The Top. Johnny Londoff is a great business owner who focuses on relationships first (which is HUGE). You can check out my interview with him talking customer service. MB Consulting Group. An entrepreneur helping entrepreneurs with IT. As opposed to hiring a IT staff (expensive) you can have your own experts on call to take care of all that geeky stuff in your business. Trust me, this will save your butt a lot of time and energy. Here is founder Ryan Mortland talking about the keys to outsourcing your IT. Screenflow: I use Screenflow to turn… Read More