Kyle McEvoy

Check out the latest interviews with Kyle McEvoy.

headshot_119

Kyle McEvoy is a “perfect the process” champion. With a degree in Accounting from the University of Missouri-Columbia he has taken the organizational discipline of accounting from the books to the production floor. Kyle spent his first 7 years in the field of accounting and accounting operations working for Ernst and Young and a venture capital backed industry consolidator in the debt collections industry. Kyle has taken his vast experience in accounting processes and systems integration and applied it to the growth of several entrepreneurial companies. Companies to which he is a co-founder and co-owner have made the St. Louis Business Journal’s list of fastest growing private companies taking the number 1 spot (Automotive Product Consultants, Inc.) and number 5 spot (APC Direct, Inc.). In addition, Automotive Product Consultants made the Inc. 5000 three times and APC Direct made the Inc. 5000 two times.  Recently he was named part of the St. Louis Business Journal’s 40 under 40 list, class of 2010.

In 2001 Kyle helped found APC Direct, a direct mail company to service initially the direct mail needs of Automotive Product Consultants. Since, APC Direct has grown its customer base and provides direct mail and database management services for many businesses throughout the country. APC Direct is unique in that it leadership also manages a database marketing company that relies 90% on the use of direct mail to market its products. Accordingly, APC Direct has developed its approach to direct mail marketing from the “customers perspective” APC Direct prides itself on its unique approach to the direct mail industry by instilling visibility into the process for production results and accountability, treating its external customers no different than its internal customers.

Kyle was born and raised in St. Louis and now resides in the Central West End with his wife and 3 boys (10yrs, 7yrs, 5 yrs).

Interview with Kyle McEvoy

RISE Episode #83

DEBATE: Has The Internet Killed Print?

Has the Internet killed print? Do you subscribe to actual print ANYTHING? (Magazines, newspapers, etc.)? Is Direct Mail still a viable option to reach potential clients and customers? How has it changed to keep up with the times? What is your take? Will print always be around? There is no secret this is a HOT topic right now. So, I decided that all of us digitalites and non-digitalites could learn a thing or two from a few folks that ARE passionate about print. First up is Bob Mueller -Executive Director Of Business Operations at AT&T Advertising Solutions (Disclosure: YP.com is a RISE sponsor, however the thoughts in this interview are all mine and Bob’s). In this interview, Bob and I discuss all kinds of goodies including: -With expanding Internet options, is print dead? -How has AT&T Advertising Solutions kept up with the changing marketing and advertising world? -Do certain demographics prefer print over others? For example…do the kids run away from print while the old(er) folks sleep with their print? -How can you make your advertising work better and much more. Links Mentioned: Buzz (AT&T’s new social network in beta right now) YP.com Check out this chart (click to expand) regarding print from AT&T Advertising Solutions. Do you find it surprising? Also, bringing a pro-print perspective is Kyle McEvoy & Kevin Gagnepain…the entrepreneurs behind APC Direct. an innovative direct mail company (Disclosure: APC Direct is a RISE partner because they kick butt for entrepreneurs). I was lucky enough to pick… Read More

  
  • Smarter, Faster, Cheaper
  • Smarter, Faster, Cheaper

    Want to build up a passionate community and audience online? Skip the BS and fluff and nab a copy of my book Smarter, Faster, Cheaper.

  • Available At
    • Amazon.com
    • Barnes and Nobles
    • Borders Books Indie Bound
    • 800 CEO Read