Check out the latest interviews with Mario Braz De Matos.
Mário Braz de Matos is a user centric marketer, who developed his marketing career in Unilever and Nokia across Europe, South America, Middle East & Africa, having then moved on to Asia. His passion for food is only rivaled for his passion for understanding cultures and the drivers of human behavior, namely purchasing behavior.
Because of blogging, online communities and a plethora (ya, I just wrote plethora) of additional online content being created every day, there are all kinds of emerging trends and goodies going on right now when it comes to content and community creators establishing their business model (how they make money). There are all kinds of options (and today’s guest is trying many of them). Some of the ways include advertising, sponsorships (like we do), selling your own products and selling other people’s products, selling yourself (as a consultant or speaker perhaps). One of the big trends (and honestly an experiment) right now is paid online communities. A paid online community is a simple concept. To the user: -You pay to be part of it (a monthly membership fee of some kind…perhaps $47 a month or $147 or who knows what). -You get access to whatever is offered. It might be some online classes, videos, networking in forums, Q&A, etc. To the content creator: -This creates revenue and a business model which allows them to continue to work on offering value to the community. What is interesting about this, is the Internet has paved the way for hyper-niche communities on really whatever you are interested in and passionate about. Meaning, a paid community probably wouldn’t work if the subject is broad like “Business” but might work better if it is super specific like “Tech Business Owners In California” (that might be too specific..or is it?). Today’s guest Mario Braz De Matos… Read More