Mario Braz De Matos

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Mário Braz de Matos is a user centric marketer, who developed his marketing career in Unilever and Nokia across Europe, South America, Middle East & Africa, having then moved on to Asia. His passion for food is only rivaled for his passion for understanding cultures and the drivers of human behavior, namely purchasing behavior.

Interview with Mario Braz De Matos

RISE Episode #84

Are Paid Online Communities A Sustainable Business Model?

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Because of blogging, online communities and a plethora (ya, I just wrote plethora) of additional online content being created every day, there are all kinds of emerging trends and goodies going on right now when it comes to content and community creators establishing their business model (how they make money).

There are all kinds of options (and today’s guest is trying many of them). Some of the ways include advertising, sponsorships (like we do), selling your own products and selling other people’s products, selling yourself (as a consultant or speaker perhaps).

One of the big trends (and honestly an experiment) right now is paid online communities.

A paid online community is a simple concept.

To the user:

-You pay … Read More »

   
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