Check out the latest interviews with Mindee Doney.
Mindee managed West Coast marketing programs for Procter & Gamble for 5 years, and was a Marketing Manager for McDonald’s Corporation for 3 years. She also ran her own event marketing company for four years, producing tradeshows for women across the Northwest. A graduate of Western Oregon University, Mindee lives in Beaverton, Oregon with her husband, John, and three children, Aidan, Avree, and Austin.
Often referred to as The Boogie Moms®, friends Mindee Doney and Julie Pickens developed the first ever saline nose wipe called Boogie Wipes® as a solution for their kids’ sore, red, runny noses. Using the idea, their business backgrounds and mompreneurial spirit they formed Little Busy Bodies, Inc in May, 2007. After an intensive research and development process, hiring a chemist, surveying consumers and interviewing manufacturers, in December 2007 they sold their first pack of Boogie Wipes. Sales went on to reach $1 Million their first year of business. Little Busy Bodies now operates out of Beaverton, OR and employs 12 full-time employees (9 moms), including Julie as CEO and Mindee as CMO. The company tripled their revenue in 2009 at $3.4 Million. They now offer 11 saline nose wipe products to 50,000 retail stores across the US and Canada including: Wal-Mart, Target, Walgreens, and Toys “R” Us. They also have an adult line of nose wipes, Achooz.
As mom business moguls, Mindee and Julie now share their entrepreneurial knowledge with other inventors and business owners through speaking engagements and media platforms. They encourage moms to embrace their strengths in their Business of Being a Mom™ and bring them into their journey as an entrepreneur. They have appeared on The Big Idea with Donny Deutsch, NBC, ABC and FOX morning shows across the country and are the resident Mompreneur experts on Family Matters Radio. The Boogie Moms have earned the spotlight on the front page of The Oregonian business section, front page of the Beaverton Valley Times and on Blog Talk Radio shows like Classy Mommy, Chatterbox, Tools for Success and Entrepreneur People. They were recently recognized as one of Top 50 Leading Moms in Business by Start Up Nation and quoted as innovation experts in industry publications such as Entrepreneur Magazine, HAPPI, PINK, Readers Digest and Chain Drug Review. In 2009, The Boogie Moms were a finalist for the Oregon Entrepreneur of the Year, keynote speakers for the National Moms in Business Unite Conference, Moms Reinvented, and the Oregon Inventors Expo.
The Boogie Moms’ first book, The Business Behind the Boogie, released on Mothers Day, 2010 and they were recently featured on the cover of Career Magazine.
Have you dreamt about creating a physical product of some kind? Or perhaps you have created something and are looking to get it out there? A big invention? How do you go from idea to product to customers? Do you have to be some kind of special genius to do it? Is it best to go through stores or try selling it yourself online? If so, you are in for a treat today as we are going to go behind the scenes of Little Busy Bodies created by Mindee Dooney and Julie Pickens (two rocking mompreneurs). Their product, Boogie Wipes, did 3.5 million in sales (!) last year and is in over 50,000 (!!) locations. This definitely left me with ONE big questions that we could all learn from: How did they do it? In this interview with Julie and Mindee I pick their brains on: -How they went from idea to product. -The keys to distribution. -How they generated buzz. -Their mompreneur blog and what that has done for them. -The secrets of marketing and promoting their product. …and much more. The hope here, like every RISE interview, is for you to pick out some inspiration and tidbits for your business. Let us all know your thoughts below. Connect With Julie and Mindee: On their website On their Business Of Being A Mom blog On Twitter On Facebook This Episode Is Ridiculously Proudly Sponsored By Gateway Business Development Need some sales help? Don’t feel like making cold calls all… Read More