I use RISE partner Wistia for video hosting because they rock. Check ‘em out. Audio Only Player: Click here to download the audio file. When it comes to getting things done, Peter Shankman is more machine than man. For example: Peter is best known for founding Help A Reporter Out (HARO), which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. (Check out Peter’s first appearance on The Rise To The Top discussing how he built HARO.) Peter has completed a full Ironman Triathlon. He has ADOS (Attention Decifit Oh Shiny). He’s a world traveler. He’s a skydiver. Peter wrote this really interesting article on his blog about why you should get up earlier (and how to do it). I figured this would be a good lesson for all the hustling entrepreneurs out there. Enjoy! About Today’s Guest, Peter Shankman: PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Peter is best known… Read More

Click Here If You Prefer Audio Only This is it for 2010! Lucky episode #155 and the final episode of 2010. And you know darn well that the year should be ended in style. And that is why I’m SUPER excited to bring you today’s episode with the Founder of Help A Reporter Out, aka HARO, Peter Shankman. Peter is a good friend of mine and an amazing entrepreneur with an incredible story that I’m excited to share with you. A couple funny things about this interview: #1: Peter was the FIRST person I tried to interview on Skype before the technology was “great” over a year ago. I was super excited. We taped it…and then realized we only taped him and not me. So thank you world for evolving in technology so it didn’t happen again. #2: Peter is one of the first marketing stories in my book, Smarter, Faster, Cheaper. I realized “whoops I forgot to get him on the show to tell the story”, panicked, emailed him, and now he is on. Hah! Back to the task at hand. HARO is an incredible story. It went from 0 – $1,000,000+ in revenue in a hurry and recently sold (although Peter remains heavily involved). In this behind-the-scenes interview, Peter dishes on everything, including: How HARO got started and evolved. How Peter formed great relationships with journalists. Why it is much more than “overnight success”. Keys to marketing and promoting HARO. How HARO generates revenue and how Peter landed… Read More

What have you done for the media lately? Ahhh the media. Journalists. Reporters. Hosts. Producers. TV. Online TV. Magazines. Newspapers. Radio. Big Online Blogs. Small Online Blogs. Medium Online Blogs. Oh my! But is media coverage important for entrepreneurs? You better freaking believe it. Unless you hate: -The possibility your business could be fully financed due to one article. -People going to your website to buy products/services and find out more information. -Making your grandma proud when you tell her to tune in, log on (tech savvy granny!) or read an article about you. -Leveraging one media source to get into a bigger media source. -Word-of-mouth marketing. -Possibilities for new relationships and business partnerships. -Being an expert. Want some concrete examples (remember, if you want some fluff, go pet a bunny): Maxine Clark: The Founder and Chief Executive Bear of Build-A-Bear Workshops raised millions of dollars for her business from ONE (yes, one) article. You can hear it directly from her in my interview with her. “The Millionaire Matchmaker” Patti Stanger: Yes, THAT Patti Stanger from Bravo TV. She has a multi-million dollar relationship empire. How did her career become propelled? Media coverage in a well-known magazine. You can hear it right from the matchmaker’s mouth in this interview I did with her at the offices of the Millionaire’s Club in Los Angeles, CA. (Side note: Patti was on our show and then Oprah. It all start with The Rise To The Top *wink*) While the Maxine and Patti stories… Read More

Sign up for HARO (Help A Reporter Out) absolutely free. It will be the best free investment you have ever made. To check out Peter’s page and hunt him down on social media here is Peter Shankman’s Expert Profile. Do you use HARO? How successful have you been at it?