Rebecca Lieb

Check out the latest interviews with Rebecca Lieb.

Rebecca Lieb

Rebecca Lieb is globally recognized as an expert on digital marketing, advertising, publishing and media. A consultant, author, and sought-after speaker, she’s the former vice president of Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations. Earlier, Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s RTL Television. As a journalist, she’s written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University’s Center for Publishing, where she also served on the Electronic Publishing Advisory Group.

Her book, The Truth About Search Engine Optimization, published by FT Press, instantly became a best-seller on Amazon.com. It remains a top-10 title in several Internet marketing categories. Content Marketing publishes in September, 2011.

For the bigger picture, take a look at her résumé.

Interview with Rebecca Lieb

RISE Episode #215

The Creative Entrepreneur’s Guide To Thinking Like A Publisher

I use RISE partner Wistia for video hosting because they rock. Check ‘em out. Audio Only Player: Click here to download the audio file. This an important topic for all of us regardless if you are just getting started publishing content or are a veteran (hey, we all need reminders and new ideas, right?). Enter today’s guest, Rebecca Lieb, to help us all out. A few fun facts about Rebecca: She’s done a lot in the digital marketing world, to say the least. She’s globally recognized as an expert on digital marketing, advertising, publishing and media. She’s a consultant, author, and sought-after speaker. She’s the former vice president of Econsultancy’s US operations. She was editor-in-chief at The ClickZ Network. She taught at New York University’s Center for Publishing. As a journalist, she’s written on media for numerous publications, including The New York Times and The Wall Street Journal. She’s author of The Truth About Search Engine Optimization. In this interview, Rebecca gives us a crash course on digital publishing. I know I picked up some new ideas – how about you? About Today’s Guest, Rebecca Lieb: Rebecca Lieb is globally recognized as an expert on digital marketing, advertising, publishing and media. A consultant, author, and sought-after speaker, she’s the former vice president of Econsultancy’s US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of… Read More

   
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