The Rise To The Top
The #1 Non-Boring Business Show with David Siteman Garland
Rob La Gesse
Check out the latest interviews with Rob La Gesse.
In his own words:
My technical background includes working on the development of WiFi, writing wireless applications for the Apple Newton, mentoring/managing several software-based start-ups, running software quality assurance teams, and more.
In 2008, I joined Rackspace as an employee – a “Racker”. I was previously a 7 year customer and the company impressed me.
My initial role was as Director of Software Development for the Rackspace Cloud. It was soon evident that I was better suited to a customer facing role since I LOVE talking to customers.
I am currently the Chief Disruption Officer. I manage building43 and enjoy working with Robert Scoble and Rocky Barbanica to make that happen. I do a lot of other stuff at Rackspace – mostly because they let me! I love a company that lets me try. Rackspace does that.
Going further back, I have been a Mayor (in Hawaii). I have written successful shareware software. I have managed employees all over the world. I have been all over the world. I have also done roofing, repaired high end print-shop equipment, been a Neonatal Respiratory Therapist, done CPR on a boat, in a plane, and in a hardware store (and of course in hospitals). I have treated jumpers from the Golden Gate Bridge – and helped save a few.
Interview with Rob La Gesse
Marketing 3.0: Why Rackspace Hired The Most Influential Tech Blogger In The World, Robert Scoble
Click Here If You Prefer Audio Only (NOTE: This rarely happens, but this week interviews have had some skipping, jumping, and jiving…which sometimes happens to the best of us. Apologies for anything that might be hard to hear in this interview as Skype and my Internet decided to go crazy this week. Must be all the turkey in the air.) OK, so imagine you are Rob La Gesse and you are the Chief Disruption Officer (cool way to say “marketing”) at Rackspace, which sells online hosting for websites. How do you get people to know, like, and trust your company? How do you become THE go-to resource when people ask themselves the question: “I need a good website host. Who should I go with?” Do you buy a bunch of random banner ads? Spam the crap out of people on social media? Or do you take another approach? Guess what Rob and the good folks at Rackspace did? (Hint and spoiler alert….another approach). In this interview, you will learn: Why Rob hired Robert Scoble, the most influential tech blogger in the world. Why Scoble is only a piece of the puzzle and the other online strategies Rackspace has been using to gain influence, trust, and of course sales. Who the “Rackers” are and why they have been the key to success. Why Rackspace DOESN’T send marketing and sales people to conferences. Who is tweeting? How Rackspace does social media and has had a ridiculous increase in literally every metric as… Read More
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