Scott Stratten

Check out the latest interviews with Scott Stratten.

headshot_145

Scott Stratten is the President of Un-Marketing.com. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.

Over 50,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 90 million users . His recent Tweet-a-thon raised over $16,000 for child hunger, in less than 12 hours.

His book “UnMarketing: Stop Marketing. Start Engaging” is due to hit the shelves in the Fall of 2010 from Wiley & Sons.

His clients’ viral marketing videos have been viewed over 60 million times and has generated massive profits and lists. One of the movies was chosen by the Chicago Bears as their biggest motivator towards their Super Bowl run a few years ago, while another made their client over $5 million in 7 days.

He recently appeared in the Wall Street Journal, Mashable.com, USA Today, CNN.com and Fast Company. That plus $5 gets him a coffee anywhere in the world.

Since he still has to pay for his own coffee, he earns his keep by speaking and consulting around the world on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing and just plain old engaging conversation.

His team of Un-Jedi’s are responsible for such online hits as “The Dash Movie”, “The Time Movie” as well as the tongue-in-cheek “I’m Breaking Up With The Leafs” (although Scott wants you to know he really is no longer a Leafs fan)

Interview with Scott Stratten

RISE Episode #72

Stop Marketing & Start Engaging: Interview With Unmarketing’s Scott Stratten

(Video Length: 32:06. Small visual issues towards the end but audio should be clear as day) Scott Stratten is a marketing fireball. To-the-point and not afraid to tell you his opinion. Scott has build his business around engagement as opposed to shoving his message down people’s throats. And he brings an interesting perspective to the marketing and entrepreneurial world. In this interview, Scott and I discuss: -How the marketing world is changing for entrepreneurs like all of us. -Why Scott went an interesting route and created a community on Twitter BEFORE his blog. -His thoughts and tips on social media, the online marketing and ideas for you. You will be able to takeaway some juicy nuggets to use in your business (always the goal). More About Scott: You can hunt him down on Twitter. Visit his blog. And check out his new book now for pre-order (Amazon Link): Unmarketing: Stop Marketing. Start Engaging. This episode is ever-so-proudly sponsored by: 1. You can check out my interview with Johnny right here talking customer service, business tips and more (more with Johnny coming soon) 2. When you head into Johnny Londoff Chevrolet, mention you heard about him from RISE and get supplier pricing (in a nutshell: Best. Price. Ever.). And he will give you $1,000 over Kelley Blue Book Value of your trade-in. GFI Digital: Your printer solution. Bruce Gibbs is an entrepreneur (he built a 40 million dollar company from scratch…interview coming soon) who understands entrepreneurs. They are redefining the print… Read More

   
  • Smarter, Faster, Cheaper

  • Smarter, Faster, Cheaper

    Want to build up a passionate community and audience online? Skip the BS and fluff and nab a copy of my book Smarter, Faster, Cheaper.

  • Available At
    • Amazon.com
    • Barnes and Nobles
    • Borders Books Indie Bound
    • 800 CEO Read