Click Here If You Prefer Audio Only (NOTE: So sorry for the poor video and occasional skipping in this interview. Sadly, sometimes Skype and Internet connections have a mind of their own. I figured, though, that the content was WAY too good to not put up. Apologies to Shama for some awkward freezing of her face!) Unless you are living under a rock in the marketing world, you have probably heard of Shama Kabani. But just in case you haven’t, here’s a rundown: She is Founder of The Marketing Zen Group and author of The Zen Of Social Media Marketing (check out the interview I did with her about the book right here). She has been dubbed a “millennial master of the universe” and “online marketing shaman” by Fast Company magazine. In 2009, Business Week honored her as one of the Top 25 Entrepreneurs Under 25 in North America. Shama holds a masters degree from the University of Texas at Austin, and prides herself on being a constant learner. Her website, www.MarketingZen.com, has turned into a high-traffic destination for people looking for advice on how to successfully market businesses online. Companies around the world have hired Shama and her fast-growing digital media agency to guide them through the world of social media marketing. She also hosts a popular web TV show on new media marketing at Shama.TV, and is regularly quoted on marketing and technology trends by broadcast, print, and online media. Whew, tired yet? The cool thing about Shama (besides being an awesome… Read More

There are a lot (and probably fewer by the day) “social media and online marketing” experts out there. Some are amazing. Some are, well, to be nice…not so amazing. Shama Kabani is one of the amazing ones (President of The Marketing Zen Group and author of The Zen Of Social Media Marketing [Amazon Link]) and she joined me to discuss MANY important issues most likely affecting your business. And we aren’t talking theory, we are talking down and dirty practice (why else would Shama have been selected to Business Week’s Top 25 Under 25 Entrepreneurs?) In this interview, Shama and I discuss: -Negative Reviews: What to do and and what not to do. -Why Social Media Marketing Comes LAST. -Plus much more from her new book “The Zen Of Social Media Marketing” which is much more than a book (she has an online resource that comes with it) and is full actionable things to help your business. Connect With Shama: On Twitter Through The Marketing Zen Group This episode of RISE is VERY proudly sponsored by some folks who want to connect with you (Yes, you): 1. You can check out my interview with Johnny right here talking customer service, business tips and more (more with Johnny coming soon) 2. When you head into Johnny Londoff Chevrolet, mention you heard about him from RISE and get supplier pricing (in a nutshell: Best. Price. Ever.). And he will give you $1,000 over Kelley Blue Book Value of your trade-in. Araka Restaurant:… Read More