Check out the latest interviews with Stephanie Bagley.
Stephanie is the resident sports media chick at Vaynermedia, working with the NHL to explore ways the league can use social media to engage fans and grow excitement around the game. She also hits the sports circuit as a freelance reporter for ESPN the Magazine, where she has been lucky enough to write since 2007. She also likes to talk…a lot…whether it is on a social media panel, the occasional guest spot on a hockey radio show, or on her pink BlackBerry. When not on Twitter and/or otherwise socially engaging, Stephanie enjoys snowboarding, cooking Italian food, the sport of hockey and taking years off her life watching her favorite teams, which include, but are not limited to, the New York Jets and the New York Mets
Every entrepreneur knows the ole David Vs. Goliath story. A triumph of little over big.
The NHL in many respects is David. Often dwarfed by the other bigger sports in America (MLB, NBA and NFL).
However, the NHL has passionate fans. They might be outnumbered, but only in size.
Social media is an incredible leveling of the playing field for the underdog. Why? Because little can compete with big. Creativity and passion can out duel a massive budget.
And the NHL is out dueling EVERY other major sport. The fans come out in droves on Twitter and Facebook. They are engaged. Spreading the word.
Want some numbers?
The NHL Twitter account has quickly risen to (to date) … Read More »