Click Here If You Prefer Audio Only Disclosure: Adility is a new partner of RISE. The deal of the day model is smoldering hot right now. Do consumers love it? You bet. I don’t think I’ve heard too many people say they don’t love a deal. Do local businesses love it? There are mixed reviews. Some have seen massive success. Others have had issues. The 800 pound gorilla in the room is of course, Groupon. Of course, there are many others. One of the knocks against Groupon though is the lack of control and the “one hit wonder” problem. Imagine, as a local business, that you are in complete control of your coupons and special deals. Enter Adility and Thomas Cornelius, who has been involved in the coupon/deal game for quite awhile (and he is freaking passionate about it). They are changing the deal of the day game by giving local businesses the control. Sweet. YOU get to decide the pricing. YOU get to determine how many are available and you can log in and change it at any time. YOU can track sales in real time. YOU get to choose the distribution methods via local publishers that have signed up to run local deals on their sites to maximize your local reach, location-based mobile apps, your own website, third party gift card creators, as well as your own social networks (Facebook, Twitter, etc.). In this interview, I was lucky to catch up with Thomas to talk about how the… Read More